Pandora Media

Pandora is the world’s most powerful music discovery platform, offering a personalized experience for each of our listeners wherever and whenever they want to listen to music—whether through mobile devices, car speakers or connected devices in the home. Unlike traditional radio that broadcasts the same content at the same time to all of its listeners, we enable our listeners to create personalized stations and playlists, as well as search and play songs and albums on-demand. The Music Genome Project, our content programming algorithms and data collected from our listeners power our ability to predict listener music preferences, play music content suited to the tastes of each individual listener and introduce listeners to the music we think they will love. Founded by musicians, Pandora also empowers artists with valuable data and tools to help grow their audience and connect with their fans. Pandora is available as an ad-supported radio service, a radio subscription service called Pandora Plus and an on-demand subscription service called Pandora Premium. The majority of our listener hours occur on mobile devices, with the majority of our revenue generated from advertising on our ad-supported radio service on these devices. With billions of data points that help us understand our users' preferences, we offer both local and national advertisers the opportunity to deliver targeted messages to our listeners using a combination of audio, display and video advertisements. We also generate increasing revenue from our subscription offerings.

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SiriusXM today completed its previously announced $325 million acquisition of podcast platform Stitcher from E.W. Scripps, and has now launched Stitcher's podcasts on Pandora across all tiers of the streaming service.

Stitcher's podcasts arrive on Pandora with acquisition's completion

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It’s been less than a year since SiriusXM completed its $3.5 billion acquisition of streaming music service Pandora, but the two companies have already leveraged their collective assets to boost each other’s services. For example, SiriusXM talk shows arrived on Pandora as podcasts, while a Pandora-powered station now streams popular songs for both sets of […]

SiriusXM and Pandora test bundle discounts

Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to say “yes” after the ad asks a question and a tone plays.

Pandora launches interactive voice ads

Pandora’s redesigned mobile app experience is today available to all users, following a limited rollout that began in October.

Pandora’s revamped, more personalized app rolls out to all users

SiriusXM CEO Jim Meyer also focused on the company’s new collaboration with Marvel, where Disney will create a substantial number of exclusive podcasts for Sirius XM and Pandora.

SiriusXM and Pandora Self-Pay Subscriptions Increase In Third Quarter Following Acquisition

Pandora launched a brand new music station, El Detour, in honor of Hispanic Heritage Month. The Head of Latin Music Marcos Juárez talks about the station and speaks to the curation of the station, as well as the importance of Latinx music in today’s political climate.

Pandora Launches New Latinx Music Station El Detour In Honor Of Hispanic Heritage Month

Pandora is doubling down on personalization and revamping its app in order to better compete with rivals like Spotify and Apple Music. Today, the company is introducing a new mobile experience which includes a dedicated “For You” tab where a continually updated feed of content is presented to users, including both music and podcast recommendations […]

Pandora puts its personalization powers to work in a revamped app

Pandora's mobile app adds a "For You" discovery feed and a new "modes" feature to tweak the kind of music stations play.

Pandora revamps app to surface all the ways it's more than radio now

Pandora today is launching a desktop app for Windows users following its debut of a native Mac app earlier this year. On Mac, Pandora offers a variety of features for desktop users like on-screen notifications, keyboard controls, and a way to select listening “modes” and more.

Pandora debuts a desktop app for Windows with support for music & podcasts

Pandora today announced a new integration with Instagram that will allow users to share their favorite music and podcasts to their Instagram Story. The feature comes well over a year after Spotify launched a similar integration with Instagram Stories, and only days after Spotify introduced sharing to Facebook Stories, as well.

Pandora now lets you share music and podcasts to your Instagram Stories

The battle for podcasters among music streaming services continues. A day after Spotify announced the launch of its podcast analytics dashboard, Pandora is today expanding its own podcasting efforts with the arrival of a self-service online hub for creators.

Pandora opens up podcast submissions to all creators

Pandora is rolling out new desktop apps for its streaming music listeners, starting with Mac. This morning, the company announced the launch of a native desktop app for Mac, with a Windows version to soon follow.

Pandora launches a new native Mac app

Pandora’s integration with new owner SiriusXM continues today, as the music streaming service will now benefit from the numerous SiriusXM guests and artists who come through its New York studios on a regular basis.

Pandora expands its music-and-podcasts product Pandora Stories with help from SiriusXM’s guests

To better compete with rivals like Spotify and Apple Music the music streaming service Pandora is cutting the prices on its Premium subscriptions for qualifying students and members of the military.

Pandora slashes prices on its premium music streaming service for students and the military

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