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MAT
Volume: 114

Mattel (MAT) Stock Forecast & Price Target

Mattel (MAT) Analyst Ratings

Based on 10 analyst ratings
Buy
Strong Buy 30%
Buy 20%
Hold 50%
Sell 0%
Strong Sell 0%

Bulls say

Mattel is a well-established company in the toy industry and has strong owned and licensed brands, positioning it for long-term success. While recent financial performance has been impacted by external factors, the company has shown improvement in key metrics since 2018 under new leadership. Despite near-term challenges, Mattel has a solid plan in place for growth with a diverse product portfolio and potential for international expansion. With a reasonable valuation and potential for upside, investors may want to consider a position in Mattel.

Bears say

Mattel is facing several key challenges that have led to a negative outlook on its stock. Firstly, the company's 2026 sales forecast is largely below street expectations and is heavily reliant on sales from digital games, which have murky financials. Additionally, while the company is investing in its entertainment strategy, movie releases and licensed products have not provided sustained growth for its popular Barbie brand. There are also concerns about declines in other key segments, such as Infant/Toddler/Pre-school and intense competition within the toy industry. Despite some positive developments, including potential growth in action figures and American Girl brand, the overall outlook for Mattel is uncertain and has led to a downward adjustment in the target price from $20 to $22.

Mattel (MAT) has been analyzed by 10 analysts, with a consensus rating of Buy. 30% of analysts recommend a Strong Buy, 20% recommend Buy, 50% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Mattel and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Mattel (MAT) Forecast

Analysts have given Mattel (MAT) a Buy based on their latest research and market trends.

According to 10 analysts, Mattel (MAT) has a Buy consensus rating as of Apr 28, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $20.90, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $20.90, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Mattel (MAT)

Volume: 114

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