Direct Digital Holdings

Direct Digital Holdings, Inc. is a full-service programmatic advertising platform that focuses on providing advertising technology, data-driven campaign optimization and other solutions to underserved markets on both the buy- and sell-side of the digital advertising ecosystem. It has offerings across multiple industry verticals such as travel, healthcare, education, financial services, and consumer products with an emphasis on small- and mid-sized businesses transitioning into digital with digital media budgets. The company was founded by Mark D. Walker and Keith W. Smith on June 21, 2018 and is headquartered in Houston, TX.

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Direct Digital Holdings faces revenue decline but strategizes for growth

Direct Digital Holdings (DRCT) faced significant revenue declines in Q3 2024 but demonstrated resilience through strategic initiatives and cost-saving measures to drive future growth.
Despite challenges, DRCT provided revenue guidance for FY 2024 and FY 2025, showcasing confidence in their ability to navigate the current environment and pursue growth opportunities.
The company's focus on revenue diversification, operational efficiency, and new service offerings positions them well to recover from setbacks and capitalize on market opportunities.
DRCT's proactive approach to addressing challenges and leveraging opportunities underscores a commitment to long-term success and sustainable growth.

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Direct Digital Holdings, Inc. engages in an end-to-end, full-service programmatic advertising platform, which focuses on advertising technology, data-driven campaign optimization and other solutions. It operates across multiple industry verticals such as travel, healthcare, education, financial services, and consumer products with an emphasis on small- and mid-sized businesses transitioning into digital with digital media budgets. The company was founded by Mark D. Walker and Keith W. Smith on June 21, 2018 and is headquartered in Houston, TX.

Direct Digital Holdings, Inc. (DRCT) delivered earnings and revenue surprises of -91.67% and 1.95%, respectively, for the quarter ended December 2022. Do the numbers hold clues to what lies ahead for the stock?

Direct Digital Holdings, Inc. (DRCT) Lags Q4 Earnings Estimates

Full-Year 2022 Revenue Up 131% Year-Over-Year to $88.0 Million Fourth Quarter 2022 Revenue Up 128% to $29.4 Million HOUSTON , March 23, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced financial results for the fourth quarter and fiscal year ended December 31, 2022. Mark Walker, Chairman and Chief Executive Officer, commented, "We are pleased to report that 2022, our first year as a public company, saw robust financial performance, significant operational expansion and continued gains in market share for Direct Digital Holdings.

Direct Digital Holdings Reports Fourth Quarter & Full-Year 2022 Financial Results

Global Marketing Expert Calvin Scharff of Pixalate Joins as Group's Vice President of Marketing Information Systems Specialist Michael Ivancic, formerly of EMX, Named Head of Product HOUSTON , March 20, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced that two digital media executives will be joining the Company in key roles. Calvin Scharff, who most recently served as Vice President of Global Marketing at Pixalate, is joining as the Company's first Vice President of Marketing.

DIRECT DIGITAL HOLDINGS EXPANDS EXECUTIVE TEAM

HOUSTON , March 2, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced that the Company will report financial results for the fourth quarter and fiscal year ended December 31, 2022 on Thursday, March 23, 2023 after the U.S. stock market closes. Management will host a conference call and webcast on the same day at 5:00 PM ET to discuss the results.

Direct Digital Holdings to Report Fourth Quarter & Full-Year 2022 Financial Results

HOUSTON , March 1, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced that the Company will be participating in  the 35th Annual Roth Conference scheduled for March 12-14, 2023 at The Ritz Carlton, Laguna Niguel in Dana Point, California. Mark D. Walker, Chairman & Chief Executive Officer of Direct Digital Holdings, Keith Smith, President of Direct Digital Holdings, and Susan Echard, Chief Financial Officer of Direct Digital Holdings, will be attending on behalf of the Company and available for meetings during the conference.

Direct Digital Holdings to Participate in 35th Annual Roth Conference

SVB Financial Group

HOUSTON , Feb. 21, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), is pleased to announce its entry into the $5 million revolving credit facility with Silicon Valley Bank, as filed with the SEC on a Form 8-K on January 11, 2023.  In addition to the principal amount of $5 million, Direct Digital Holdings has access to an additional $2.5 million incremental revolving facility, subject to the lender's consent, which may increase the aggregate principal amount of the credit facility to $7.5 million.

Direct Digital Holdings Announces New $5 Million Revolving Credit Facility with Silicon Valley Bank

NEW YORK--(BUSINESS WIRE)--ICR, a leading strategic communications and advisory firm, is pleased to announce that Mark Walker, Chairman, Co-Founder & Chief Executive Officer of Direct Digital Holdings, Inc. (Nasdaq: DRCT), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC, Huddled Masses LLC and Orange142, LLC, recently appeared on Episode 61 of ICR's “Welcome to the Arena” podcast.

ICR Hosts Direct Digital Holdings CEO Mark Walker on the Welcome to the Arena Podcast

Nearly 90% of Diverse / Multicultural Consumers Report Taking Positive Action as a Result of a Marketer Purposefully Investing in Their Communities, Including Switching Brands Majority Cite More Favorable Feelings About Brands That Advertise in Diverse / Multicultural Media; 4 in 10 More Likely to Notice Ads on Those Properties Compared with Mainstream Media HOUSTON , Feb. 14, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today released a new whitepaper, Dollars & DEI: Multicultural Consumers' Insights on Brands' Media Buying and Marketing Practices. The findings reveal that brands, at a time of economic uncertainty, are currently missing out on significant revenue and market share growth opportunities – and jeopardizing future growth – due to a lack of appropriate and purposeful focus on the Black, Hispanic / Latin, AAPI and LGBTQIA+ communities.

BRANDS ARE MISSING OUT ON REVENUE AND MARKET SHARE GROWTH BY NOT ENGAGING EFFECTIVELY WITH DIVERSE COMMUNITIES & MEDIA PROPERTIES, ACCORDING TO RESEARCH FROM DIRECT DIGITAL HOLDINGS

Direct Digital Holdings, Inc. (DRCT) witnessed a jump in share price last session on above-average trading volume. The latest trend in earnings estimate revisions for the stock doesn't suggest further strength down the road.

Strength Seen in Direct Digital Holdings, Inc. (DRCT): Can Its 5.6% Jump Turn into More Strength?

HOUSTON , Feb. 6, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced that the Company will ring the Nasdaq closing bell on Tuesday, February 14, 2023, in celebration of one year since the Company listed on The Nasdaq Capital Market under ticker "DRCT". Company attendees at the closing bell ceremony include: Mark D.

Direct Digital Holdings to Ring Nasdaq Closing Bell on Tuesday, February 14, 2023 to Celebrate One-Year Anniversary of Public Listing

Brings More than 20 Years of Deep Advertising Industry Insights and Expertise to the Company HOUSTON , Jan. 18, 2023 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced advertising industry pioneer Misty Locke is joining its Board of Directors. Locke, an award-winning marketer, brings more than 20 years of experience in digital, performance and brand marketing.

Direct Digital Holdings Appoints Misty Locke, Former Global Chief Marketing Officer for Dentsu Media, to Board of Directors

HOUSTON , Dec. 21, 2022 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced that the Company will participate in the 25th Annual ICR Conference from January 9-11, 2023 in Orlando, Florida. Mark Walker, Chairman & Chief Executive Officer, Keith Smith, President, and Susan Echard, Chief Financial Officer, will participate in the conference.

Direct Digital Holdings to Participate in the 25th Annual ICR Conference

HOUSTON , Nov. 28, 2022 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced that the Company will be participating in The Benchmark Company 11th Annual Discovery One-on-One Investor Conference taking place on December 1, 2022 at The New York Athletic Club in New York, NY. Keith Smith, President of Direct Digital Holdings, and Susan Echard, Chief Financial Officer of Direct Digital Holdings, will be attending on behalf of the Company and available for meetings during the conference.

Direct Digital Holdings to Participate in The Benchmark Company 11th Annual Discovery One-on-One Investor Conference

HOUSTON , Nov. 14, 2022 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced that the Company will be participating in the ROTH 11th Annual Technology Event taking place on November 16, 2022 at The Yale Club in New York, NY. Keith Smith, President of Direct Digital Holdings, and Susan Echard, Chief Financial Officer of Direct Digital Holdings, will be attending on behalf of the Company and available for meetings during the conference.

Direct Digital Holdings to Participate in the ROTH 11th Annual Technology Event

Direct Digital Holdings, Inc. (NASDAQ:DRCT ) Q3 2022 Earnings Conference Call November 10, 2022 5:00 PM ET Company Participants Brett Milotte – Senior Vice President-Investor Relations Mark Walker – Chief Executive Officer and Founder Susan Echard – Chief Financial Officer Conference Call Participants Dan Kurnos – The Benchmark Company Darren Aftahi – ROTH Capital Partners Michael Kupinski – Noble Capital Markets Operator Thank you for standing by. And welcome to the Direct Digital Holdings' Third Quarter 2022 Earnings Conference Call.

Direct Digital Holdings, Inc. (DRCT) Q3 2022 Earnings Call Transcript

Third Quarter 2022 Revenue Up 211% Year-Over-Year to $26.0 Million Third Quarter Net Income Up Year-Over-Year to $0.8 Million, or $0.06 per Share Company Raises Revenue Guidance to $85 Million-$90 Million for Full-Year 2022 HOUSTON , Nov. 10, 2022 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced financial results for the third quarter ended September 30, 2022. Mark Walker, Chairman and Chief Executive Officer of Direct Digital Holdings, commented, "We are pleased to report strong revenue and EBITDA for the third quarter of 2022, demonstrating strong growth across both our sell- and buy-side business segments and continued expansion of our portfolio and client reach.

Direct Digital Holdings Reports Third Quarter 2022 Financial Results

NEW YORK , Oct. 25, 2022 /PRNewswire/ -- CafeMedia, the ninth-largest digital property in the U.S. and the leader in ad management, announced today it has partnered with Colossus SSP, Direct Digital Holdings' (Nasdaq: DRCT) supply-side advertising platform, to connect advertisers with its vast multicultural audiences and enable advertisers to diversify their programmatic spend. Since launching the partnership in May, Colossus SSP has quickly become a top-five monetization partner and delivered high incremental revenue to CafeMedia's network of sites.

CafeMedia and Colossus SSP partner to connect advertisers to the largest network of minority-, women-, and veteran-owned sites

HOUSTON , Oct. 13, 2022 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform through its operating companies Colossus Media, LLC, ("Colossus SSP") Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange 142"), today announced that it will report financial results for the third quarter 2022 on November 10, 2022. Management will discuss the results via webcast after market close.

Direct Digital Holdings to Report Third Quarter 2022 Financial Results

Direct Digital (DRCT) is expanding both buy-side and sell-side advertising.

Reasons to Add Direct Digital (DRCT) Stock to Your Portfolio

Proven Track-Record in Delivering Revenue & Channel Development Results in the Energy Sector to Power Direct Digital Holdings' Business Development HOUSTON, Aug. 22, 2022 /PRNewswire/ -- Direct Digital Holdings (Nasdaq: DRCT), a leading advertising and marketing technology platform and owner of operating companies Colossus SSP, Huddled Masses, and Orange 142, announced today that Maria Vilchez Lowrey has joined as Chief Growth Officer. In this newly created role, reporting to Chairman and CEO Mark Walker as a member of Direct Digital Holdings' leadership team, Vilchez Lowrey is responsible for leading business development, channel development, and integrating the management of brand related activities across Direct Digital Holdings' portfolio of brands.

Direct Digital Holdings Appoints Maria Vilchez Lowrey as Chief Growth Officer for Next Phase of Growth

Direct Digital Holdings, Inc. (DRCT) has been upgraded to a Zacks Rank #2 (Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.

Direct Digital Holdings, Inc. (DRCT) Upgraded to Buy: What Does It Mean for the Stock?

Direct Digital Holdings, Inc. (NASDAQ:DRCT ) Q2 2022 Earnings Conference Call August 9, 2022 5:00 PM ET Company Participants Mark Walker - Chairman and Chief Executive Officer Susan Echard - Chief Financial Officer Brett Milotte - Investor Relations, ICR, Inc Conference Call Participants Daniel Kurnos - The Benchmark Company Darren Aftahi - ROTH Capital Partners Michael Kupinski - Noble Capital Markets Operator Thank you for standing by. This is the conference operator.

Direct Digital Holdings, Inc. (DRCT) CEO Mark Walker on Q2 2020 Results - Earnings Call Transcript

Second Quarter 2022 Revenue Up 90% Year-Over-Year to $21.3 Million Second Quarter Net Income Up 58% Year-Over-Year to $2.6 Million, or $0.18 per Share Company Raises Guidance to $70 Million-$75 Million for Full-Year 2022 HOUSTON , Aug. 11, 2022 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital" or the "Company"), a leading advertising and marketing technology platform through its operating companies Colossus Media, LLC ("Colossus Media"), Huddled Masses LLC ("Huddled Masses") and Orange142, LLC ("Orange142"), today announced financial results for the second quarter ended June 30, 2022. Mark Walker, Chairman and Chief Executive Officer of Direct Digital, commented, "We are pleased to report record revenue for the second quarter of 2022, demonstrating the strong growth driven by our business model.

Direct Digital Holdings Reports Second Quarter 2022 Financial Results

HOUSTON, Aug. 4, 2022  /PRNewswire/ -- Direct Digital Holdings (Nasdaq: DRCT) ("Direct Digital"), a leading advertising and marketing technology platform and owner of operating companies Colossus SSP, Huddled Masses and Orange 142, will report financial results for the second quarter ended June 30, 2022, on Thursday, August 11, 2022 after the U.S. stock market closes. Management will host a conference call and webcast on the same day at 5:00 P.M.

Reminder: Direct Digital Holdings to Report Second Quarter 2022 Financial Results

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