
DraftKings (DKNG) Stock Forecast & Price Target
DraftKings (DKNG) Analyst Ratings
Bulls say
DraftKings has demonstrated significant growth in its operating metrics, with its online sports betting hold increasing from 3.2% in 2021 to approximately 7% in 2025, supported by enhanced pricing strategies and advancements in AI-driven reinvestment. The company's revenue composition reflects a strong focus on sports betting, which constituted 63% of total sales in 2025, while i-gaming contributed 30%, indicating a well-diversified revenue stream. With a transition to profitability and an expectation of double-digit revenue growth driven by expanding customer cohorts and improved user acquisition efficacy, DraftKings is well-positioned for continued financial success.
Bears say
DraftKings is facing significant challenges that contribute to a negative outlook for its stock, primarily evident in the projected deceleration of 2026 media revenue and disappointing EBITDA flow-through for 2025 and beyond. The company has lowered its estimated EBITDA for 2026 and 2027 to $834 million and $1.247 billion, respectively, indicating a deterioration in its financial expectations compared to previous guidance. Additionally, concerns over market-share losses, gradual state legalization, and potential state tax increases further amplify the uncertainty surrounding DraftKings's financial stability and growth prospects.
This aggregate rating is based on analysts' research of DraftKings and is not a guaranteed prediction by Public.com or investment advice.
DraftKings (DKNG) Analyst Forecast & Price Prediction
Start investing in DraftKings (DKNG)
Order type
Buy in
Order amount
Est. shares
0 shares