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ZBRA

Zebra Technologies (ZBRA) Stock Forecast & Price Target

Zebra Technologies (ZBRA) Analyst Ratings

Based on 7 analyst ratings
Buy
Strong Buy 29%
Buy 29%
Hold 43%
Sell 0%
Strong Sell 0%

Bulls say

Zebra Technologies reported a strong performance with a total revenue increase of 10.6% to $1.48 billion, which is at the upper end of their guidance for year-over-year growth, reflecting a robust demand across various sectors. Key segments such as Connected Frontline and Enterprise Visibility & Mobility demonstrated solid growth, with organic increases of 3.6% and 2.4% year-over-year, respectively, driven by strong performance in RFID solutions. Additionally, the company's guidance for 2026 NG EPS has been raised to $18.00, up from $17.00, supported by anticipated revenues of $6.0 billion, indicating increasing optimization in their financial outlook.

Bears say

Zebra Technologies reported a flat gross margin of 48.2% relative to the previous quarter, with a year-over-year decline of 50 basis points primarily attributed to a reduced mix of services and software. The company's organic sales in the EMEA region declined by 3%, primarily due to weakness in key markets such as Germany and France, raising concerns about decelerating organic growth. Additionally, the adjusted gross margin of 46.8% reflects a 240 basis point decrease year-over-year, driven by a decline in higher-margin data capture products and increased tariff costs, further contributing to a negative outlook for the stock.

Zebra Technologies (ZBRA) has been analyzed by 7 analysts, with a consensus rating of Buy. 29% of analysts recommend a Strong Buy, 29% recommend Buy, 43% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Zebra Technologies and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Zebra Technologies (ZBRA) Forecast

Analysts have given Zebra Technologies (ZBRA) a Buy based on their latest research and market trends.

According to 7 analysts, Zebra Technologies (ZBRA) has a Buy consensus rating as of Apr 6, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $327.29, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $327.29, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Zebra Technologies (ZBRA)


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