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ZBRA
Volume: 657.21K

Zebra Technologies (ZBRA) Stock Forecast & Price Target

Zebra Technologies (ZBRA) Analyst Ratings

Based on 7 analyst ratings
Buy
Strong Buy 29%
Buy 29%
Hold 43%
Sell 0%
Strong Sell 0%

Bulls say

Zebra Technologies demonstrated solid revenue growth across its segments, with total revenues reaching $1.48 billion, representing a 10.6% year-over-year increase and exceeding guidance expectations. Key segments such as Connected Frontline and Enterprise Visibility & Mobility also recorded organic growth of 3.6% and 2.0%, respectively, indicating a sustained demand for the company's advanced automation and data capture solutions in critical markets. Additionally, the company's increase in 2026 non-GAAP EPS guidance to $18.00, alongside forecasted revenue growth of 8-11% for the fourth quarter, reinforces a positive outlook driven by robust performance and strategic acquisitions.

Bears say

Zebra Technologies is facing challenges as indicated by a flat gross margin of 48.2%, which reflects a 50 basis points decline year-over-year, primarily attributed to a lower mix of services and software. Furthermore, a 3% organic sales decline in the EMEA region highlights the softness in key markets such as manufacturing in Germany and retail in France, despite some offsetting strength in Northern Europe. The overall decrease in higher-margin data capture sales and the impact of tariffs, amounting to a $6 million headwind to gross profit, contribute to a negative outlook for the company.

Zebra Technologies (ZBRA) has been analyzed by 7 analysts, with a consensus rating of Buy. 29% of analysts recommend a Strong Buy, 29% recommend Buy, 43% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Zebra Technologies and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Zebra Technologies (ZBRA) Forecast

Analysts have given Zebra Technologies (ZBRA) a Buy based on their latest research and market trends.

According to 7 analysts, Zebra Technologies (ZBRA) has a Buy consensus rating as of Apr 27, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $316.43, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $316.43, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Zebra Technologies (ZBRA)

Volume: 657.21K

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