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ZBRA
Volume: 590.49K

Zebra Technologies (ZBRA) Stock Forecast & Price Target

Zebra Technologies (ZBRA) Analyst Ratings

Based on 7 analyst ratings
Buy
Strong Buy 29%
Buy 29%
Hold 43%
Sell 0%
Strong Sell 0%

Bulls say

Zebra Technologies reported a total revenue increase of 10.6% year-over-year, reaching $1.48 billion, surpassing the upper end of its guidance and consensus estimates. Key segments such as Connected Frontline and Enterprise Visibility & Mobility (EVM) also showed solid growth, with organic sales up 3.6% and 2.4% respectively, indicating strong demand across various markets including retail and logistics. Furthermore, the company's forecast for the fourth quarter anticipates revenue growth of 8-11% year-over-year, bolstered by acquisitions, which supports a positive outlook for future performance.

Bears say

Zebra Technologies's financial performance indicates a concerning trend, with a flat gross margin of 48.2% compared to the previous quarter and a year-over-year decline of 50 basis points, primarily attributed to a lower mix of services and software sales. The company's organic sales decreased by 3% in the EMEA region, particularly affected by downturns in key markets like Germany and France, overshadowing positive performance in Northern Europe. Additionally, the adjusted gross profit fell to $405 million, and a significant year-over-year drop in adjusted gross margin by 240 basis points further emphasizes the impact of a declining higher-margin data capture segment and escalating tariff costs.

Zebra Technologies (ZBRA) has been analyzed by 7 analysts, with a consensus rating of Buy. 29% of analysts recommend a Strong Buy, 29% recommend Buy, 43% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Zebra Technologies and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Zebra Technologies (ZBRA) Forecast

Analysts have given Zebra Technologies (ZBRA) a Buy based on their latest research and market trends.

According to 7 analysts, Zebra Technologies (ZBRA) has a Buy consensus rating as of Mar 17, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $336.86, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $336.86, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Zebra Technologies (ZBRA)

Volume: 590.49K

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