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W
Volume: 290.49K

Wayfair (W) Stock Forecast & Price Target

Wayfair (W) Analyst Ratings

Based on 25 analyst ratings
Buy
Strong Buy 32%
Buy 32%
Hold 32%
Sell 0%
Strong Sell 4%

Bulls say

Wayfair's financial outlook appears positive due to several key metrics indicating robust growth and operational improvements. The company has experienced accelerating net revenue growth for two consecutive quarters, reaching an 8.1% year-over-year increase in the third quarter, which is the highest level since 2021, and is further supported by a forecasted free cash flow of $420 million for 2026. Additionally, Wayfair has reported an all-time high EBITDA margin, attributed to marked improvements in both international margins and contribution margins, alongside a resurgence in both new and repeat customer order growth, signaling a strengthening business model and enhanced market share capture.

Bears say

Wayfair faces significant operational challenges, particularly due to an inability to effectively execute its new business model, compounded by persistent macroeconomic issues such as waning demand for home-related products and increased competition from both online and brick-and-mortar retailers. Recent financial metrics indicate that international revenue growth decelerated by 269 basis points in the third quarter, with even steeper declines when accounting for the exit from the Germany market. Additionally, management has acknowledged ongoing sluggishness in demand, limiting the company's ability to leverage fixed costs, which adversely affects EBITDA and free cash flow growth, raising concerns about long-term viability.

Wayfair (W) has been analyzed by 25 analysts, with a consensus rating of Buy. 32% of analysts recommend a Strong Buy, 32% recommend Buy, 32% suggest Holding, 0% advise Selling, and 4% predict a Strong Sell.

This aggregate rating is based on analysts' research of Wayfair and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Wayfair (W) Forecast

Analysts have given Wayfair (W) a Buy based on their latest research and market trends.

According to 25 analysts, Wayfair (W) has a Buy consensus rating as of Dec 29, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $106, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $106, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Wayfair (W)

Volume: 290.49K

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0 shares

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