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W
Volume: 666.14K

Wayfair (W) Stock Forecast & Price Target

Wayfair (W) Analyst Ratings

Based on 25 analyst ratings
Buy
Strong Buy 32%
Buy 32%
Hold 32%
Sell 0%
Strong Sell 4%

Bulls say

Wayfair's positive outlook is supported by a significant acceleration in net revenue growth, which reached +8.1% year-over-year in the third quarter, marking the highest level since 2021, driven primarily by improving conditions in the U.S. market. The company is expected to achieve a notable free cash flow of $420 million in 2026, reflecting a substantial recovery from a cash outflow of $1.1 billion in 2022, alongside a record EBITDA margin driven by international growth. Furthermore, Wayfair has demonstrated strong customer engagement with positive new customer orders and repeat order growth for the first time since early 2024, indicating a strengthening business model and increasing market share.

Bears say

Wayfair faces significant risks that contribute to a negative outlook, including management's struggle to effectively execute a still-nascent business model amid challenging macroeconomic conditions. Recent reports highlight a deceleration in international revenue growth, alongside persistent sluggish demand for home-related products, compounded by intensified competition in both online and physical retail landscapes. Furthermore, limited share expansion stifles the company's ability to leverage fixed costs, which adversely affects EBITDA and free cash flow growth, while overall market concerns regarding tariff exposure remain prevalent.

Wayfair (W) has been analyzed by 25 analysts, with a consensus rating of Buy. 32% of analysts recommend a Strong Buy, 32% recommend Buy, 32% suggest Holding, 0% advise Selling, and 4% predict a Strong Sell.

This aggregate rating is based on analysts' research of Wayfair and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Wayfair (W) Forecast

Analysts have given Wayfair (W) a Buy based on their latest research and market trends.

According to 25 analysts, Wayfair (W) has a Buy consensus rating as of Dec 26, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $106, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $106, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Wayfair (W)

Volume: 666.14K

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