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TRIP
Volume: 3.01M

TripAdvisor (TRIP) Stock Forecast & Price Target

TripAdvisor (TRIP) Analyst Ratings

Based on 12 analyst ratings
Hold
Strong Buy 25%
Buy 8%
Hold 33%
Sell 33%
Strong Sell 0%

Bulls say

Tripadvisor is supported by a disciplined valuation framework, with the stock viewed through a 5x-6.5x EBITDA multiple that reflects upside if execution improves. Its business mix is increasingly concentrated in higher-quality travel monetization, with Hotel and Other at 42% of 2025 revenue and Viator at 46%, while TheFork represented 12% of sales and is being sold. The positive outlook also rests on potential strategic catalysts, including a revival of plans to spin or sell Viator and TheFork, even as risks remain from OTA ad budget shifts to direct traffic and Google’s Hotel Ads share gains.

Bears say

Tripadvisor is facing deteriorating core demand as Hotels and Other revenue fell 20.5% Y/Y to $163.3M and Experiences growth slowed to 3.0% Y/Y, while adjusted EBITDA in both segments softened, signaling weaker monetization and less operating leverage. The company’s outlook also undershot expectations, with 3Q revenue expected to decline 7%-10% Y/Y and EBITDA margins of 17%-20%, reflecting ongoing SEO headwinds, lower organic traffic, and macro pressure on booking values and cancellations. Even after the TheFork sale, which can aid debt paydown or repurchases, the business has limited near-term visibility and Experiences is lagging competitors, making a sustained reacceleration uncertain.

TripAdvisor (TRIP) has been analyzed by 12 analysts, with a consensus rating of Hold. 25% of analysts recommend a Strong Buy, 8% recommend Buy, 33% suggest Holding, 33% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of TripAdvisor and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About TripAdvisor (TRIP) Forecast

Analysts have given TripAdvisor (TRIP) a Hold based on their latest research and market trends.

According to 12 analysts, TripAdvisor (TRIP) has a Hold consensus rating as of Oct 8, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $14.12, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $14.12, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

TripAdvisor (TRIP)

Volume: 3.01M

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