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TPB Stock Forecast & Price Target

TPB Analyst Ratings

Based on 3 analyst ratings
Strong Buy
Strong Buy 67%
Buy 33%
Hold 0%
Sell 0%
Strong Sell 0%

Bulls say

Turning Point Brands Inc. (TPB) has demonstrated significant growth potential, as evidenced by a 50 basis point increase in its in-store market share, reaching 11.2%, alongside improving consumer offtake despite overall category declines. The company is experiencing accelerated market share gains in its Modern Oral segment and Stoker's moist snuff tobacco (MST) products, which is expected to drive revenue growth, margin enhancements, and higher earnings in the coming years. Additionally, TPB's oral nicotine revenue is projected to surpass legacy products by 2028, positioning it as the largest revenue contributor by 2030, further solidifying the company's positive financial trajectory.

Bears say

Turning Point Brands Inc faces a negative outlook due to significant market share erosion in its Stoker’s moist snuff tobacco (MST) products and a reduced demand for smokeable cannabis flower, which is expected to adversely impact both revenue and earnings. Analysts have noted an anticipated sequential decline in revenue for the second quarter, forecasted at $18.2 million, which could disappoint against elevated expectations following a revenue pull forward in the first quarter. Additionally, the company's gross margins are projected to contract, with a severe 200 basis point decline anticipated for Zig-Zag products and an 80 basis point reduction for Stoker’s, further compounding financial challenges as EBITDA estimates hover around $110 million for 2025, just below the midpoint of current guidance amid increasing tariff risks.

TPB has been analyzed by 3 analysts, with a consensus rating of Strong Buy. 67% of analysts recommend a Strong Buy, 33% recommend Buy, 0% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Turning Point Brands and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Turning Point Brands (TPB) Forecast

Analysts have given TPB a Strong Buy based on their latest research and market trends.

According to 3 analysts, TPB has a Strong Buy consensus rating as of Dec 15, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $100, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $100, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Turning Point Brands (TPB)


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