
Taboola (TBLA) Stock Forecast & Price Target
Taboola (TBLA) Analyst Ratings
Bulls say
Taboola.com reported a normalized revenue increase of 10% year-over-year for 2024, excluding the effects of its Yahoo ramp, indicating strong growth performance. In the third quarter of 2025, the company experienced an 11% year-over-year rise in revenue per scaled advertiser, along with a 4.5% increase in the number of advertisers, which reflects a positive trend in market engagement. Furthermore, the company's EBITDA rose by 7%, demonstrating effective cost management and operational efficiency, contributing to a favorable investment outlook.
Bears say
The outlook for Taboola.com is negatively influenced by a broader industry trend, as evidenced by significant share price declines in competitors like Teads, which has fallen over 90% year-to-date, reflecting concerns about rising leverage and a shift to junk credit ratings. Additionally, Taboola's stock has struggled due to negative sentiment surrounding AI advancements in search, leading to stagnant stock performance and expectations of a substantial decline in adjusted EBITDA by 28% to 44% year-over-year despite modest revenue growth projections. Moreover, macroeconomic factors, such as a slowdown that disproportionately affects programmatic advertising, contribute further to the company's challenging financial landscape.
This aggregate rating is based on analysts' research of Taboola and is not a guaranteed prediction by Public.com or investment advice.
Taboola (TBLA) Analyst Forecast & Price Prediction
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