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STUB
Volume: 2.99M

STUB Stock Forecast & Price Target

STUB Analyst Ratings

Based on 9 analyst ratings
Buy
Strong Buy 33%
Buy 22%
Hold 33%
Sell 11%
Strong Sell 0%

Bulls say

Stubhub Holdings is supported by a leading secondary ticketing position with 47% market share, deep inventory, and growing partnerships that can extend its platform into direct issuance and advertising. Its 2Q results were strong, with GMS up 34% y/y to about $600M and revenue up 33% y/y, while management reiterated '26E EBITDA guidance of $400M-$420M and a net leverage ratio of 4.8x after $100M of debt repayment. Even with conservative back-half GMS guidance, the business still appears positioned for continued monetization from high-demand concerts, AI-powered distribution tools, and broader rollout of higher-margin growth initiatives.

Bears say

Stubhub Holdings is viewed negatively because the business faces slowing core secondary growth, uncertainty in 2H26, and tougher comp pressure from more than $900mm of World Cup GMS, which together undermine confidence in 2027 revenue, GMS, and EBITDA. Competitive risk, dependence on consumer demand for large-scale live events, and execution challenges around direct issuance, advertising, and technology all threaten share gains and operating leverage, while all-in pricing impacts in the US market appear stronger than expected. Even with 2026 GMS of $10.35bn and EBITDA of $413mm, the outlook remains fragile because management’s disciplined guide suggests possible pull-forward or substitution effects rather than durable demand strength.

STUB has been analyzed by 9 analysts, with a consensus rating of Buy. 33% of analysts recommend a Strong Buy, 22% recommend Buy, 33% suggest Holding, 11% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of StubHub Holdings, Inc. and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About StubHub Holdings, Inc. (STUB) Forecast

Analysts have given STUB a Buy based on their latest research and market trends.

According to 9 analysts, STUB has a Buy consensus rating as of Oct 21, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $10.17, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $10.17, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

StubHub Holdings, Inc. (STUB)

Volume: 2.99M

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