
Snap (SNAP) Stock Forecast & Price Target
Snap (SNAP) Analyst Ratings
Bulls say
Snap demonstrated a robust financial performance with total sales reaching $1,716 million, marking a 10% year-over-year increase, which aligns with the company's guidance expectations. The growth in subscription revenue, specifically a 62% increase in Other revenues driven by a surge in subscribers to 24 million, indicates strong market traction and a diversification of income streams beyond advertising. Additionally, improvements in advertising metrics, such as a 14% rise in impressions and an 89% increase in revenue from in-app optimizations, suggest a positive trajectory for future growth and enhanced user engagement.
Bears say
Snap's stock faces a negative outlook primarily due to a declining user base, with global Daily Active Users (DAUs) dropping by 3 million to 474 million and North America DAUs decreasing from approximately 98 million to 94 million sequentially. The company has also indicated a significant reduction in community growth marketing investments, which could further hinder user engagement in the near term. Additionally, financial metrics reveal a 9% downward revision in FY26 EBITDA estimates, compounded by a lack of clarity regarding the Perplexity deal and disappointing advertising revenue growth, particularly in North America.
This aggregate rating is based on analysts' research of Snap and is not a guaranteed prediction by Public.com or investment advice.
Snap (SNAP) Analyst Forecast & Price Prediction
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