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SAH
Volume: 19.71K

Sonic Automotive (SAH) Stock Forecast & Price Target

Sonic Automotive (SAH) Analyst Ratings

Based on 8 analyst ratings
Buy
Strong Buy 50%
Buy 0%
Hold 38%
Sell 13%
Strong Sell 0%

Bulls say

Sonic Automotive is in a strong position for growth, with their franchise dealerships, EchoPark used-vehicle stores, and powersports locations making up a diverse portfolio and revenue stream. This diversified approach allows them to weather any potential downturn in certain markets or segments. Furthermore, their focus on mass luxury brands in new and used vehicles, with BMW as the largest brand at 23%, positions them well for continued success. With 1Q26 data showing strong y/y growth, a bullish industry demand signal, and a widening new-to-used price gap, we expect EchoPark's performance to continue driving SAH's profitable growth and creating leverage in the model.

Bears say

Sonic Automotive is facing several challenges that significantly weigh on the company's prospects for growth and profitability. These challenges include a choppy used vehicle demand backdrop, particularly in the second half of fiscal year 2025, and intense competition in the used car market. Additionally, the company's stand-alone, used car only concept for its EchoPark segment has a history of operating losses and it remains unclear if it will ever generate consistent, sustainable profits. Furthermore, the company's full service powersports dealerships are highly cyclical and sell discretionary products, and the company has limited experience operating in this sector, adding further uncertainty to its success and profitability.

Sonic Automotive (SAH) has been analyzed by 8 analysts, with a consensus rating of Buy. 50% of analysts recommend a Strong Buy, 0% recommend Buy, 38% suggest Holding, 13% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Sonic Automotive and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Sonic Automotive (SAH) Forecast

Analysts have given Sonic Automotive (SAH) a Buy based on their latest research and market trends.

According to 8 analysts, Sonic Automotive (SAH) has a Buy consensus rating as of Apr 29, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $78.25, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $78.25, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Sonic Automotive (SAH)

Volume: 19.71K

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