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SAH
Volume: 188.77K

Sonic Automotive (SAH) Stock Forecast & Price Target

Sonic Automotive (SAH) Analyst Ratings

Based on 8 analyst ratings
Buy
Strong Buy 50%
Buy 0%
Hold 38%
Sell 13%
Strong Sell 0%

Bulls say

Sonic Automotive is positioned favorably due to a projected increase in demand driven by a 10.9% year-over-year rise in average tax refunds, which typically enhances consumer purchasing power. The company's financial performance demonstrated significant growth in 4Q25, with adjusted EBITDA increasing by 110% year-over-year and total gross profit per unit (GPU) rising 14.9% to $3,417. Additionally, management's plans for increased advertising, digital investment, and a measured approach to store openings suggest a sustained growth trajectory, particularly as the industry inventory normalizes and the luxury vehicle sales mix continues to support pricing stability.

Bears say

Sonic Automotive experienced a significant decline in performance metrics, with same-store new units falling by 11% year-over-year in the fourth quarter of 2025 and retail units decreasing by 5.6% over the same period. Management pointed to various risks impacting unit growth, including affordability concerns, tariff-related pricing pressures, and the potential for OEM margin adjustments, alongside the challenges presented by a leveraged balance sheet which heightens financial volatility and insolvency risks. Additionally, the tight supply of service technicians could further strain operations, raising the risk of consumer price sensitivity in an increasingly competitive market.

Sonic Automotive (SAH) has been analyzed by 8 analysts, with a consensus rating of Buy. 50% of analysts recommend a Strong Buy, 0% recommend Buy, 38% suggest Holding, 13% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Sonic Automotive and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Sonic Automotive (SAH) Forecast

Analysts have given Sonic Automotive (SAH) a Buy based on their latest research and market trends.

According to 8 analysts, Sonic Automotive (SAH) has a Buy consensus rating as of Apr 9, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $78.25, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $78.25, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Sonic Automotive (SAH)

Volume: 188.77K

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