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ROKU
Volume: 19.7K
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Roku (ROKU) Stock Forecast & Price Target

Roku (ROKU) Analyst Ratings

Based on 20 analyst ratings
Buy
Strong Buy 30%
Buy 45%
Hold 25%
Sell 0%
Strong Sell 0%

Bulls say

Roku's strong performance is underscored by projected platform revenue growth of approximately 17% year-over-year in 2026, driven by increased advertising and a successful partnership initiative with Max that has boosted viewership of the Roku Channel by 21%. For fiscal year 2025, the company reported sales of $4,690 million, reflecting a 14% year-over-year increase, alongside a significant 51% surge in adjusted EBITDA to $395 million. Furthermore, Roku anticipates continued double-digit sales growth into 2026, alongside improving EBITDA margins, reflecting effective cost management and revenue diversification strategies.

Bears say

Roku is projected to experience a notable slowdown in platform revenue growth, with 2026 consensus estimates indicating a deceleration of approximately 7 percentage points compared to prior years, suggesting challenges in maintaining momentum. The company's adjusted expectations reveal a decline in key segments, including a 5-point drop in subscription streaming device (SSD) revenue growth and nearly 9 points in advertising revenue, following necessary adjustments for political spending. Furthermore, a decrease in market share in both Canada and the UK, coupled with a significant drop in listings on Best Buy's website, highlights underlying competitive pressures that could exacerbate Roku's financial challenges going forward.

Roku (ROKU) has been analyzed by 20 analysts, with a consensus rating of Buy. 30% of analysts recommend a Strong Buy, 45% recommend Buy, 25% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Roku and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Roku (ROKU) Forecast

Analysts have given Roku (ROKU) a Buy based on their latest research and market trends.

According to 20 analysts, Roku (ROKU) has a Buy consensus rating as of Dec 5, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $114.30, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $114.30, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Roku (ROKU)

Volume: 19.7K

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