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ROKU
Volume: 921

Roku (ROKU) Stock Forecast & Price Target

Roku (ROKU) Analyst Ratings

Based on 23 analyst ratings
Buy
Strong Buy 35%
Buy 26%
Hold 39%
Sell 0%
Strong Sell 0%

Bulls say

Roku is the leader in the streaming operating system market, reaching more than half of US broadband households. Its revenue model of device sales, licensing, and advertising, combined with its ownership of The Roku Channel, makes it a strong player in the streaming industry. With potential for continued growth through partnerships, Roku's future looks bright and its current valuation represents a strong opportunity for shareholders.

Bears say

Roku is in a highly competitive and rapidly evolving market, which may limit its potential for sustained profitability. While its strong presence in US broadband households and its Roku TV sales are positive factors for its revenue growth, the company's reliance on advertising and lack of competitive advantages raise concerns about its long-term success. Additionally, the proposed acquisition by Fox Corporation may not fully maximize ROKU's potential, as the suggested price may not fully reflect its valuable first-party data and potential bids from other potential buyers.

Roku (ROKU) has been analyzed by 23 analysts, with a consensus rating of Buy. 35% of analysts recommend a Strong Buy, 26% recommend Buy, 39% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Roku and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Roku (ROKU) Forecast

Analysts have given Roku (ROKU) a Buy based on their latest research and market trends.

According to 23 analysts, Roku (ROKU) has a Buy consensus rating as of Jul 16, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $149.87, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $149.87, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Roku (ROKU)

Volume: 921

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