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ROKU
Volume: 4.14M

Roku (ROKU) Stock Forecast & Price Target

Roku (ROKU) Analyst Ratings

Based on 21 analyst ratings
Buy
Strong Buy 38%
Buy 48%
Hold 14%
Sell 0%
Strong Sell 0%

Bulls say

Roku has established itself as the leading streaming operating system in the United States with over 90 million streaming households and 127 billion streaming hours in 2024, accounting for 6.1% of total streaming time, reflecting a year-over-year increase. The company's revenue streams are bolstered by a projected 15.4% growth in platform revenue to $4.75 billion, fueled by increased fees from subscription services and the rising popularity of its ad-supported Roku Channel. Furthermore, Roku anticipates significant EBITDA margin expansion by around 200 basis points in 2026, driven by operating leverage on advertising growth and a focus on enhancing free cash flow, positioning the company for accelerated profitable growth in the future.

Bears say

Roku faces potential revenue deceleration due to the volatility in the advertising market, which could negatively impact its core platform revenue growth, currently estimated to drop from 19% in 4Q25 to approximately 12% in 1Q26. Additionally, the company's device segment continues to operate at a loss as Roku pursues a loss-leader strategy, with further concerns arising from increasing content costs for The Roku Channel, which could hinder profit margins. A broader macroeconomic slowdown may exacerbate these challenges by tightening advertising budgets, contributing to a negative outlook for the company's financial performance.

Roku (ROKU) has been analyzed by 21 analysts, with a consensus rating of Buy. 38% of analysts recommend a Strong Buy, 48% recommend Buy, 14% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Roku and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Roku (ROKU) Forecast

Analysts have given Roku (ROKU) a Buy based on their latest research and market trends.

According to 21 analysts, Roku (ROKU) has a Buy consensus rating as of Feb 4, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $122.14, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $122.14, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Roku (ROKU)

Volume: 4.14M

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