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ROKU
Volume: 2.79M

Roku (ROKU) Stock Forecast & Price Target

Roku (ROKU) Analyst Ratings

Based on 21 analyst ratings
Buy
Strong Buy 38%
Buy 48%
Hold 14%
Sell 0%
Strong Sell 0%

Bulls say

Roku demonstrates a robust financial outlook, supported by a significant increase in streaming engagement, evidenced by its 127 billion streaming hours in 2024 and a 6.1% share of total streaming time, marking a 1.7-point increase year-over-year. The company’s platform revenue is projected to grow by 15.4%, elevated by rising fees from subscription services and an expanding marketplace for ad-supported viewing through The Roku Channel. Additionally, Roku's guidance indicates a promising EBITDA margin expansion, expected to reach approximately 200 basis points by 2026, enhancing its potential for profitable growth and free cash flow generation in the future.

Bears say

Roku faces significant challenges that contribute to a negative outlook, primarily stemming from a potential deceleration in revenue growth as the advertising market remains volatile and demand weakens. Projections suggest that core platform revenue growth may decline to approximately 12% in the first quarter of 2026, contrasting sharply with management's previous guidance of 19% for the fourth quarter of 2025. Furthermore, Roku's devices segment continues to generate losses due to a loss-leader strategy, which may further exacerbate profitability issues amidst rising content costs for The Roku Channel and pressures from international expansion and average revenue per user (ARPU) dynamics.

Roku (ROKU) has been analyzed by 21 analysts, with a consensus rating of Buy. 38% of analysts recommend a Strong Buy, 48% recommend Buy, 14% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Roku and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Roku (ROKU) Forecast

Analysts have given Roku (ROKU) a Buy based on their latest research and market trends.

According to 21 analysts, Roku (ROKU) has a Buy consensus rating as of Jan 21, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $121.57, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $121.57, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Roku (ROKU)

Volume: 2.79M

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