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PLNT
Volume: 1.28M

Planet Fitness (PLNT) Stock Forecast & Price Target

Planet Fitness (PLNT) Analyst Ratings

Based on 11 analyst ratings
Buy
Strong Buy 45%
Buy 45%
Hold 9%
Sell 0%
Strong Sell 0%

Bulls say

Planet Fitness Inc. has demonstrated a positive growth trajectory, with membership increasing approximately 6% year-over-year to reach 20.8 million, and system-wide same club sales rising by 6.7%. The company has proactively enhanced its Area Development Agreements, resulting in a notable 28% increase in its development pipeline, which positions it well for future expansion. Additionally, a dedicated franchise sales leader is being added to bolster recruitment of new owner-operators, further indicating the company's commitment to growth in both domestic and international markets.

Bears say

The financial analysis presents a negative outlook on Planet Fitness due to several critical factors affecting its operational performance and market positioning. Firstly, near-term operating margins are expected to lag behind pre-COVID levels as a growing number of lower-margin corporate units offset any potential benefits from economies of scale. Additionally, a decline in web traffic, which fell by 7% month-to-date in January 2026 compared to previous years, signals reduced consumer engagement and potential challenges in maintaining market share amidst increasing competition and dependency on a limited supplier base, risking further disruptions to revenue and profitability.

Planet Fitness (PLNT) has been analyzed by 11 analysts, with a consensus rating of Buy. 45% of analysts recommend a Strong Buy, 45% recommend Buy, 9% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Planet Fitness and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Planet Fitness (PLNT) Forecast

Analysts have given Planet Fitness (PLNT) a Buy based on their latest research and market trends.

According to 11 analysts, Planet Fitness (PLNT) has a Buy consensus rating as of Apr 6, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $117.27, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $117.27, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Planet Fitness (PLNT)

Volume: 1.28M

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