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PLNT
Volume: 993.54K

Planet Fitness (PLNT) Stock Forecast & Price Target

Planet Fitness (PLNT) Analyst Ratings

Based on 11 analyst ratings
Buy
Strong Buy 55%
Buy 36%
Hold 9%
Sell 0%
Strong Sell 0%

Bulls say

Planet Fitness Inc. has demonstrated a positive growth trajectory with a membership increase of approximately 6% year-over-year, reaching 20.8 million members, which underscores the company’s strong market position and demand for its services. System-wide same-club sales growth of 6.7% indicates robust operational performance, surpassing expectations and reflecting ongoing consumer engagement despite recent price adjustments. Furthermore, strategic initiatives to optimize Area Development Agreements (ADAs) have resulted in a substantial 28% increase in the franchise pipeline, positioning the company favorably for future expansion and revenue growth both domestically and internationally.

Bears say

Planet Fitness is facing a negative outlook primarily due to anticipated near-term operating margins lagging pre-COVID levels, largely driven by an increasing mix of lower-margin corporate units which negate some benefits of scale. Additionally, the company's web traffic has shown a significant decline of 7% month-to-date in January 2026, following a more modest decline in January 2025, suggesting weaker consumer engagement and potentially diminishing membership growth. Furthermore, the company’s reliance on a limited number of suppliers poses operational risks that could adversely affect its revenues and profitability, compounding these challenges in a competitive environment where rivals may emulate its business model, threatening market share and brand recognition.

Planet Fitness (PLNT) has been analyzed by 11 analysts, with a consensus rating of Buy. 55% of analysts recommend a Strong Buy, 36% recommend Buy, 9% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Planet Fitness and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Planet Fitness (PLNT) Forecast

Analysts have given Planet Fitness (PLNT) a Buy based on their latest research and market trends.

According to 11 analysts, Planet Fitness (PLNT) has a Buy consensus rating as of Feb 3, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $120.91, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $120.91, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Planet Fitness (PLNT)

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