Nielsen Hlds

Nielsen Holdings Plc engages in the provision of global marketing data collection and analytics services. It operates through the Connect, Media, and Corporate business segments. The Connect segment consists principally of market research information and analytical services. The Media segment handles television, radio, online and mobile audience and advertising measurement, and corresponding analytics. The corporate segment includes unallocated items such as certain facilities and infrastructure costs as well as intersegment eliminations. The company was founded by Arthur C. Nielsen, Sr. in 1923 and is headquartered in New York, NY.

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Nielsen (NLSN) launches Nielsen Market Lift to strengthen its Global Media segment.

Nielsen (NLSN) Boosts Audience Outcome Offerings With New Tool

NEW YORK, April 12, 2021 /PRNewswire/ -- Nielsen Holdings plc (NYSE: NLSN) announced the global launch of Nielsen Market Lift. Market Lift falls within Nielsen's Audience Outcomes solution, which is focused on helping marketers maximise their return on investment and move with velocity.

Nielsen Market Lift Offers Marketers In Over 30 New Markets Accountability For Their Ad Investments

Stolt-Nielsen Limited (SOIEF) CEO Niels Stolt-Nielsen on Q1 2021 Results - Earnings Call Transcript

NEW YORK, April 8, 2021 /PRNewswire/ -- Today, Nielsen (NYSE: NLSN) and Twitter (NYSE: TWTR) announced the expanded integration of Nielsen's audience measurement and outcomes cross-media solutions into Twitter's video ad platform. The integration includes new subscription to Nielsen Media Impact (NMI) and Nielsen Ad Intel and expanded access to Nielsen Total Ad Ratings (TAR).

Twitter Integrates Nielsen's Cross-Media Planning and Measurement Suite Into Video Ad Platform

NEW YORK, April 1, 2021 /PRNewswire/ -- Nielsen (NYSE: NLSN) today released its Annual Marketing Report: The Era of Adaptation . The report delves into how marketers are revamping their strategies after facing and mitigating the disruption caused by the COVID-19 pandemic.

Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of COVID-19

NEW YORK, March 30, 2021 /PRNewswire/ -- The Conference Board Consumer Confidence Index® surged in March to its highest reading in a year, after a modest increase in February. The Index now stands at 109.7 (1985=100), up from 90.4 in February.

The Conference Board Consumer Confidence Index® Surged in March

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Nielsen Holdings Plc (NLSN) reported earnings 30 days ago. What's next for the stock?

Why Is Nielsen Holdings Plc (NLSN) Up 12.3% Since Last Earnings Report?

NEW YORK, March 23, 2021 /PRNewswire/ -- Today, Nielsen (NYSE: NLSN) announced that Sandra Sims-Williams has been appointed Chief Diversity Officer for Nielsen. She will take over from CEO David Kenny, who has held the CDO title in addition to CEO, since February 2019.

Sandra Sims-Williams Appointed Nielsen's Chief Diversity Officer

NEW YORK, March 19, 2021 /PRNewswire/ -- To commemorate Women's History Month, Nielsen (NYSE: NLSN) today released "Shattering Stereotypes: How Today's Women Over 50 are Redefining What's Possible On-Screen, At Work and At Home", part of the Nielsen Diverse Intelligence Series. Using custom analysis from the recently-launched Gracenote Inclusion Analytics, the report uncovers that women over the age of 50 are underrepresented on top TV programs and when they are seen, they often play stereotypical roles.

Women 50+ Are Underrepresented On Top TV Programs

NEW YORK, March 16, 2021 /PRNewswire/ -- Today, Nielsen (NYSE: NLSN) announced that Spanish Broadcasting System (SBS) has entered into a long-term agreement for Nielsen Audio services. This multi-year renewal includes a continuation of their audio audience measurement licenses across all five PPM markets and the diary market of Puerto Rico.

Spanish Broadcasting System Signs Multi-Year Agreement With Nielsen Audio

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With the trading day nearing halfway over, the broad markets were somewhat mixed to close out the week.

Nielsen, Nordstrom, PayPal and More Friday Afternoon Analyst Calls

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Bio-Path Holdings, Inc (BPTH) CEO Peter Nielsen on Q4 2020 Results - Earnings Call Transcript

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Roku's making itself even more valuable as a partner to media companies.

The Hidden Benefit of Roku's Nielsen Deal

NEW YORK, March 5, 2021 /PRNewswire/ -- Nielsen Holdings plc ("Nielsen") (NYSE: NLSN) announced today that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James "Jim" Peck. NielsenIQ is Nielsen's former Global Connect...

Nielsen Announces Completion Of Sale Of Global Connect Business To Advent International

By acquiring Nielsen's Advanced Video Advertising unit along with other agreements, Roku is forging ahead to provide addressable TV advertising to marketers while enhancing Nielsen's cross platform measurement plans.

Nielsen's Agreement With Roku Will Accelerate Adoption Of Addressable TV Advertising

KeyBanc Capital Markets upgraded the streaming platform's shares, saying the ad tech acquisition makes the company more valuable to programmers

With Nielsen Deal, Roku Can Make Money Off Traditional TV Viewers

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Dycom Industries, Inc. (DY) CEO Steve Nielsen on Q4 2021 Results - Earnings Call Transcript

The market didn't seem to like the deal, however.

Roku Has 33% Upside on Monetization Potential After Nielsen Acquisition, Analyst Says

Roku Inc (NASDAQ: ROKU) announced Monday its intention to acquire Nielsen Holdings PLC's (NYSE: NLSN) Advanced Video Advertising (AVA) business. This will allow the streaming company to dynamically insert customized ads on a one-to-many linear broadcast feed, according to BofA Securities.

BofA Likes Roku's Deal To Acquire Nielsen's AVA Business

The streaming platform's digital advertising business just got a whole lot bigger.

Roku Buys Nielsen's TV Ad Business, Announces Strategic Alliance

Streaming staple Roku Inc (NASDAQ:ROKU) is making headlines today.

ROKU Dips After Acquiring Nielsen's Advertising Unit

Roku Inc (NASDAQ: ROKU) has inked an agreement to acquire Nielsen Holdings PLC's (NYSE: NLSN) Advanced Video Advertising (AVA) business, including Nielsen's video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies. The acquisition will fast-track Roku's launch of an end-to-end DAI solution with TV programmers.

Roku Acquires Nielsen Advanced Video Advertising Business

Roku and Nielsen strike a strategic alliance. It's a win-win partnership.

It All "Ads" Up in New Deal for Roku Stock

Roku Inc. shares were up 4% Monday after it announced it has reached an agreement to buy Nielsen Holdings' Advanced Video Advertising business, allowing Roku to offer a fully addressable advertising solution for TV programmers. Roku will acquire Nielsen technology that can replace ads in linear feeds with targeted, household-level spots on over-the-top streaming platforms.

News for Nielsen Hlds Stock (NLSN)