SmartETFs Advtsng & Mktng Tech ETF’s management team is rated Average, but a solid investment process still helps this strategy retain its Morningstar Medalist Rating of Bronze. The portfolio maintains a sizable cost advantage over competitors, priced within the second-cheapest fee quintile among peers.  

 The strategy's investment process inspires confidence and earns an Above Average Process Pillar rating. Independent of the rating, analysis of the strategy's portfolio shows it has maintained an overweight in liquidity exposure and volatility exposure compared with category peers. High liquidity exposure is attributed to stocks with a high trading volume, lending managers more flexibility. And high volatility exposure is rooted in stocks that have a higher standard deviation of returns. The strategy’s management team earns an Average People Pillar rating. The strategy's parent organization earns the firm a Below Average Parent Pillar rating. People Pillar and Parent Pillar ratings for this strategy are indirectly assigned by a Morningstar analyst rather than algorithmically derived. Please see the notes following each pillar section for more details. The details of assigning methods can be found in each pillar section.

Analyst Rating

HubSpot

Alphabet

Pubmatic

Trade Desk

Amazon

salesforce.com

Adobe

Magnite

Sprout Social

Morningstar's evaluation of this security's process aims to determine the likelihood that it will outperform its Morningstar Category benchmark on a risk-adjusted basis over the long term. Guinness Atkinson SmartETFs Mktg Tch ETF earns an Above Average Process Pillar rating. 

The most meaningful contributor to the rating is the parent firm's five-year risk-adjusted success ratio of 71%. The measure indicates the percentage of a firm's funds that survived and outperformed their respective category's median Morningstar Risk-Adjusted Return for the period. The firm's five-year retention rate of 92% also strengthens the process. Lastly, the process is limited by its parent firm's risk-adjusted performance, as shown by the firm's average 10-year Morningstar Rating of 3.0 stars. A lower star rating suggests that the firm has struggled to outperform on a risk-adjusted basis.

 This strategy leans toward smaller, higher-growth companies than its average peer in the Communications Morningstar Category. Analyzing additional factors, this strategy has held more highly liquid stocks compared to Morningstar Category Peers in the past few years. More-liquid assets contribute to more-flexible exit strategies without price changes and tend to be a ballast during market selloffs. For example, if the portfolio faces successive redemptions in a short period of time, it will be less likely to suffer from a significant loss. In recent months, the strategy was more exposed to the Liquidity factor compared with its Morningstar Category peers as well. This strategy has also exhibited a tilt toward high-volatility stocks over these years, meaning it has invested in companies that have a higher historical standard deviation of returns. Such exposure tends to pay off when markets are hot and to be costly when they are not. Compared with category peers, the strategy also had more exposure to the Volatility factor in the most recent month. Additionally, this strategy has had lower yield exposure than peers, with the portfolio holding fewer stocks with high dividend or buyback yields over these years. Its preference for stocks with lower yields may well lead to a growthier portfolio. However, growth stocks court additional risks if their forecasts do not come to fruition and are often more volatile than companies with stable dividends. In recent months, the strategy also had less Yield factor exposure than its peers. More information on a fund and its respective category's factor exposure can be found in the Factor Profile module within the Portfolio section. 

 The portfolio is overweight in technology and consumer cyclical relative to the category average by 30.6 and 3.5 percentage points, respectively. The sectors with low exposure compared to category peers are communication services and financial services, with communication services underweighting the average portfolio by 31.0 percentage points of assets and financial services similar to the average. The portfolio is composed of 32 holdings and is diversified among those holdings. In its most recent portfolio, 48.2% of the portfolio's assets were concentrated in the top 10 fund holdings, compared to the category average's 64.0%.

Above Average

Process

Guinness Atkinson SmartETFs Mktg Tch ETF earns an Average People Pillar rating. Dustin Lewellyn’s veteran status, with 14 years of listed portfolio management experience, brings a wealth of experience to the table. The strategies they currently manage have an average Morningstar Rating of 2.0 stars, demonstrating disappointing risk-adjusted performance compared with category peers. Dustin Lewellyn has an adequate backdrop of support, drawing on three additional listed managers, averaging nine years of listed portfolio management experience.  None of the managers here invest any money in the strategy, which is disappointing, as such investments help align managers' interests with fundholders. 

 Note: The People Pillar rating is indirectly assigned by an analyst. The longest-tenured manager of the fund also manages a different product rated by an analyst. Their analyst-assigned People Pillar rating is combined here with the People scores (algorithmic or analyst-assigned) for the fund’s other managers on a tenure-weighted basis.

Average

People

Guinness Global Investors, the umbrella organization of Guinness Asset Management and Guinness Atkinson Asset Management, has fallen behind some industry standards, warranting a downgrade of its Parent rating to Below Average from Average. 
The Guinness brand in its current form was established in 2003 when founder and current chairman Tim Guinness left Investec to form GAM, and he and GAAM CEO Jim Atkinson acquired Investec’s U.S. fund business to form GAAM. GAM focuses primarily on Dublin-domiciled funds, whereas GAAM offers a similar fund lineup in the United States. Both boutiques are 100% employee-owned, but Tim Guinness holds the majority of GAM’s outstanding equity while dividing majority ownership of GAAM with Atkinson. 
Despite strong manager retention and a consistent investment approach on its flagship offerings, Guinness lags its competition in some areas of fund-investor stewardship. In total, 19 investment professionals are responsible for more than 20 strategies. While some of the strategies share similar processes, the team has been stretched thin by recent fund launches: Three of the firm’s five exchange-traded funds were launched in 2021 under the SmartETF brand with niche mandates. Fees across the firm’s lineup could be lower, and managers’ compensation, which derives from fees and assets under management, does not explicitly tie fund performance to bonuses.

Below Average

Parent

SmartETFs Advertising & Marketing Technology ETF

MRAD is actively managed to provide exposure to companies globally that provide support or enable advancements in advertising and marketing technology. Securities are typically equally weighted.

Annual ad spending continues to grow at a rapid pace, and advertisers worldwide will spend over half a trillion dollars on digital ads this year, creating an enormous opportunity for AdTech players.  This is reflected in the companies included in the SmartETFs Advertising & Marketing Technology ETF (MRAD), which overall are seeing significantly higher earnings [.

What Can Advertising and Marketing Tech Do for Your Portfolio?

SmartETFs Smart Transportation & Technology ETF

U.S. stocks climbed Thursday, with technology stocks leading the charge ahead of Apple and Amazon's earnings calls after hours this evening.  Meta Platforms, which was pummeled by its fourth quarter 2021 earnings report, released a solid first quarter earnings report, rallying shares higher.

MOTO & MRAD Increase on Tech Stock Rally

Empowered by social networks and digital devices, consumers are increasingly dictating how they engage with brands, demanding innovation in how companies engage with consumers.  The SmartETFs Advertising & Marketing Technology ETF (MRAD) is a great offering for investors looking to add exposure to the technologies disrupting the advertising and marketing industries.

Under the Hood of MRAD: SmartETFs' Advertising & Marketing Technology ETF

Apple

Bio-Rad Laboratories

Deere & Company

Amplify Mobile Payments ETF

JPMorgan Chase & Co

Invesco S&P 500 Equal Weight Technology ETF

The recent market rout offers an opportune entry point to these seven robust stocks. These are good stocks to buy at their bottom now.

7 Stocks To Buy at the Bottom After the Market Rout

Companies will always need marketing and advertising to remain competitive, but changing times call for exchange-traded funds (ETFs) like the SmartETFs Advertising & Marketing Technology ETF (MRAD). Given that, the case is clear for this ETF—MRAD invests in companies positioned to benefit from the disruption underway in the advertising and marketing industries.

Capitalize on Changes in Marketing and Advertising With “MRAD”

The “aha” moment comes from the size of the underestimation.

3 Insights In Digital Advertising

ARK Innovation ETF

ARK Web x.0 ETF

VanEck Vectors Digital Transformation ETF

Simplify Volt Cloud and Cybersecurity Disruption ETF

The technology sector has been on a selling spree lately thanks to renewed inflation fears. Investors should buy the dip in the sector.

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There are exchange-traded funds offering exposure to old guard media companies and, of course, there are social media ETFs, but with the advertising and media landscapes rapidly evolving, shouldn't there be an ETF for that trend? What Happened: Now there is thanks to the Monday debut of the SmartETFs Advertising & Marketing Technology ETF (NYSE: MRAD).

Finally, An ETF Arrives Focusing On Modern Advertising And Media

Another addition to the new year, Guinness Atkinson Asset Management announced the launch of the SmartETFs Advertising & Marketing Technology ETF (NYSE: MRAD), an actively managed global investment strategy with a fully transparent portfolio, designed to provide investors with exposure to innovative companies shaping the future of advertising and marketing technology.

Guinness Atkinson Launches AdTech & MarTech-Focused ETF, ‘MRAD'

PASADENA, Calif.--(BUSINESS WIRE)--Guinness Atkinson Asset Management today announced the launch of the SmartETFs Advertising & Marketing Technology ETF (NYSE: MRAD), an actively managed global investment strategy with fully transparent portfolio, designed to provide investors with exposure to the innovative companies shaping the future of advertising and marketing technology. The company believes MRAD is the first ETF to focus on the area of AdTech and MarTech. The principle investment obj

News for SmartETFs Advertising & Marketing Technology ETF ETF (MRAD)