The combination of a middling Process Pillar rating and a Low People Pillar rating limit  Siren DIVCON Leaders Dividend ETF to a Morningstar Medalist Rating of Neutral.  The portfolio maintains a sizable cost advantage over competitors, priced within the second-cheapest fee quintile among peers.  

 The team managing the passive strategy earns a Low People Pillar. The fund earns an Average Process Pillar rating. The strategy's parent organization doesn't stand out, earning the firm an Average Parent Pillar rating. It has displayed a handful of investor-friendly attributes including a favorable lineup success ratio and a competitive average Morningstar Rating.

Analyst Rating

Costco

Broadcom

Snap-on

Hubbell

Martin Marietta Materials

W.W. Grainger

Cintas

KLA-Tencor

Mastercard

Morningstar's evaluation of this security's process aims to determine the likelihood that it will outperform its Morningstar Category benchmark on a risk-adjusted basis over the long term. Siren DIVCON Leaders Dividend ETF earns an Average Process Pillar rating. 

The most important driver of the rating is the parent firm's five-year risk-adjusted success ratio of 100%. The measure indicates the percentage of a firm's funds that survived and beat their respective category's median Morningstar Risk-Adjusted Return for the period. This fund tracks an index, which also increases its process rating. Historical data, such as Morningstar's Active/Passive Barometer, shows that passively managed funds have generally outperformed their active counterparts, especially over longer time horizons. Lastly, the process is limited by the fund's weak long-term risk-adjusted performance. This can be seen in its five-year alpha calculated relative to the category index, which suggests that the process has struggled over that period.

 The investment strategy as stated in the fund's prospectus is as follows:

The investment seeks long-term capital appreciation by tracking the performance, before fees and expenses, of the Siren DIVCON Leaders Dividend Index.  Under normal circumstances, at least 80% of the fund's net assets will be invested in component securities of the benchmark index. The benchmark index is designed to capitalize on the theory that, over time, companies that consistently grow their dividends tend to have investment returns above overall market returns, and and companies that do not grow (or cut) their dividends tend to have investment returns below overall market returns. 

 In terms of portfolio turnover, on a year-over-year basis, 54% of the fund's holdings have changed, whether through increasing, decreasing, or changing a position.

Average

Process

SRN Advisors’s team earns a Low People Pillar rating. The primary detractor from the rating is the instability of talent across its parent firm. The firm's asset-weighted manager tenure of three years suggests it could do more to retain portfolio managers. Management team experience, which averages four years at this fund, also holds the team back. The combined average three-year excess return of each manager limits the rating as well. It indicates that the funds they manage have trailed their respective category's average return.

People

In a competitive industry, SRN Advisors doesn't differentiate itself enough, leading to an Average Parent Pillar rating. The firm's lasting product shelf is its strength. Its three-year risk-adjusted success ratio of 100% means that 100% of its strategies have both survived and beaten their respective category median on a risk-adjusted basis. A high success ratio indicates good performance and provides insight into a firm’s discipline around investment strategy and product development. A strength of SRN Advisors is its very competitive risk-adjusted performance. The firm's open-end and exchange-traded funds average a five-year Morningstar Rating of 4.5 stars. SRN Advisors has faced above-average manager turnover in the past five years. This is a concern, as long-term stability tends to support positive results.

Parent

Siren DIVCON Leaders Dividend ETF

LEAD tracks an index of dividend-paying US large-cap stocks that are deemed likely to increase their dividends in the next twelve months.

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