Procter & Gamble

Coca-Cola

PepsiCo

Philip Morris

Altria

Mondelez

McKesson

Colgate-Palmolive

CVS Health

Kenvue Inc

iShares U.S. Consumer Goods ETF

IYK tracks a market-cap-weighted index of stocks in the US consumer goods sector.

Global X Funds - Global X E-commerce ETF

Fidelity MSCI Consumer Discretionary ETF

Fidelity MSCI Consumer Staples ETF

First Trust Consumer Discretionary AlphaDEX Fund

First Trust Consumer Staples AlphaDEX Fund

Amplify Online Retail ETF

iShares Evolved U.S. Consumer Staples ETF

iShares Evolved U.S. Discretionary Spending ETF

First Trust S-Network E-Commerce ETF

iShares U.S. Consumer Services ETF

John Hancock Multifactor Consumer Discretionary ETF

John Hancock Multifactor Consumer Staples ETF

iShares Global Consumer Staples ETF

Proshares Online Retail ETF

Invesco DWA Consumer Cyclicals Momentum ETF

Invesco S&P SmallCap Consumer Staples ETF

 Invesco S&P SmallCap Consumer Discretionary ETF

Invesco DWA Consumer Staples Momentum ETF

Invesco S&P 500 Equal Weight Consumer Discretionary ETF

Invesco S&P 500 Equal Weight Consumer Staples ETF

VanEck Vectors Retail ETF

iShares Global Consumer Discretionary ETF

Vanguard Consumer Discretionary ETF

Vanguard Consumer Staples ETF

Consumer Staples Select Sector SPDR Fund

Consumer Discretionary Select Sector SPDR Fund

SPDR S&P Retail ETF

The mismatch between supply and demand within the retail space has reversed in advance of this year's holiday shopping season. Higher prices that retailers have successfully implemented since the pandemic are not going to reverse entirely.

Retail Outlook: Who Will Be In The Driver's Seat This Holiday Season?

ProShares S&P MidCap 400 Dividend Aristocrats ETF

Birth rates had already been declining for nearly three decades when the COVID-19 outbreak struck in early 2020. Analysts looking at the data justifiably expected a baby bust, with millennials still struggling to hit financial and life milestones that support having children.

3 ETFs to Ride the WFH Baby Boost

Our concern previously for the IYK was the possibility of downtrading occurring in the product portfolios of the owned companies. P&G was the most dangerous area we thought, but it is managing EPS growth regardless. Likewise, Pepsi and PM are resisting downtrading it seems.

IYK Is Pricing Up While Avoiding Downtrading Effects

Invesco S&P 500 Equal Weight Utilities ETF

SPDR S&P 600 Small Cap ETF

Invesco S&P 500 Low Volatility ETF

Vanguard Total Stock Market ETF

Utilities Select Sector SPDR Fund

Invesco S&P SmallCap Low Volatility ETF

Strategies seek to ease anxieties in uncertain times.

Low Volatility ETFs: Smooth Ride Amid Gyrating Markets?

British American Tobacco

Manager Directed Portfolios - iM DBi Managed Futures Strategy ETF

Vanguard Extended Duration Treasury ETF

Enbridge

Schwab US Dividend Equity ETF

Toronto-Dominion Bank

Vanguard Short-Term Treasury ETF

Vanguard Health Care ETF

Vanguard Utilities ETF

Putting new money to work in a bear market can be terrifying, whether you have $3,000 or $3 million. But history is clear that buying blue-chip bargains in a bear market can make you rich.

How I Built A $3 Million High-Yield Portfolio With 11 Blue-Chips

We have no strong convictions either way for IYK, but investors need to be aware that some of its big names are going to be donating customers to discount brands. The top several companies have a lot of premium brands, making them such market cap juggernauts, which means invariably there are discount brands competing with them.

'Downtrading' Might Be Kryptonite For IYK

Fidelity MSCI Energy Index ETF

Fidelity MSCI Information Technology Index ETF

iShares US Financial Services ETF

Invesco KBW Bank ETF

The 3D Printing ETF

Energy Select Sector SPDR Fund

Technology Select Sector SPDR Fund

Buffett is famous for his incredible investment ideas. His several investments beat the S&P 500 this year.

How Buffett Stocks Beat S&P 500: ETF Strategies to Follow

SPDR Bloomberg 1-3 Month T-Bill ETF

Global X China Consumer ETF

Teucrium Corn Fund

iPath Bloomberg Coffee Subindex Total Return ETN

KraneShares CSI China Internet ETF

Invesco DB US Dollar Index Bullish Fund

Though Wall Street is in a lackluster shape in Q2, some areas like agriculture, China, U.S. dollar, U.S. consumer staples and short-term U.S. government bond ETFs stole the show.

Best-Performing ETF Areas of Q2

Recession risk is rising, and even a mild recession could send the stock market falling another 25%, to -40%. Yet market timing is proven to be the absolute worst thing you can do, literally the reason that the average investor underperformed the S&P by 67% over the last 20 years.

3 Incredible Dividend ETFs You'll Want To Own In The Next Recession

The broader retail space has been weak relative to the S&P 500 so far this year. On a YTD basis, the VanEck Vectors Retail ETF has underperformed the S&P 500 by 4.5 percentage points, trading down by 18.2% as of today.

Weakness In Retail

IYK has a top-heavy concentrated portfolio of 54 U.S. consumer staples stocks. Its past returns (before end-September 2021) were heavily impacted by growth stocks that the fund no longer holds.

IYK: Packed With High-Quality Defensive Plays But Comes With Rich Valuation

iShares S&P 500 Value ETF

ProShares S&P 500 Dividend Aristocrats ETF

FlexShares Quality Dividend Index Fund

Apart from the Fed's rate hike uncertainty, the investment world is clouded by several concerning factors like the Russia-Ukraine crisis, recession fears and resurging COVID-19 cases in China.

5 Safe ETF Bets to Consider After a Dull Market Last Week

iShares Edge MSCI Min Vol Global ETF

iShares Core Dividend Growth ETF

Bet on These ETFs as Fed Might Turn Super Hawkish in 2022

Investors can consider putting their money on non-cyclical consumer staples ETFs amid fears of an economic recession.

Bet on Consumer Staples ETFs as Recession Fears Intensify

US Consumer Discretionaries have fallen back to old support relative to Staples.

Relative Support For Consumer Discretionary Stocks

First Trust Nasdaq Food & Beverage ETF 

First Trust Nasdaq Bank ETF

iShares North American Natural Resources ETF

VanEck Vectors Oil Services ETF

The S&P 500 has dropped more than 9% so far in 2022, while the tech-heavy Nasdaq is in the correction territory plunging about 15%.

5 Sector ETFs That Outperformed in January

Investors can consider putting their money in non-cyclical consumer staples amid an economic recession. This largely defensive sector is found to have a low correlation factor with economic cycles.

Here's Why You Should Invest in Consumer Staples ETFs

Apple

American Express

Amplify Mobile Payments ETF

Inflation has been on an uphill ride lately. One may follow these ETF strategies to beat inflation along with following the investment guru Warren Buffett.

ETF Strategies to Beat Inflation & Follow Warren Buffett

First Trust Morningstar Dividend Leaders Index Fund

iShares North American Tech-Multimedia Networking ETF

iShares U.S. Healthcare Providers ETF

A few are still in green with most of them from the defensive sectors like utilities, healthcare and consumer staples.

5 Best-Performing ETFs of December

First Trust Nasdaq Retail ETF

Retail sales have posted gains in four consecutive months but November is the slowest pace of the four. Most categories were up in November though breadth was weaker than in October.

Retail Spending Posted A Modest Gain In November

This consumer staples ETF hits a new 52-week high. Are more gains in store for this ETF?

Consumer Staples ETF (IYK) Hits New 52-Week High

ARK Industrial Innovation ETF

Simplify Volt RoboCar Disruption and Tech ETF

The spike in price makes Tesla the fifth most valuable stock in the U.S.

ETFs In Focus As Tesla Passes $1T Mark

Investors can consider parking money in the non-cyclical consumer staples sector during an economic recession. This largely defensive sector has been found to have a low correlation factor with economic cycles.

Should You Invest in Consumer Staples ETFs? Let's Explore

iShares U.S. Utilities ETF

iShares U.S. Financials ETF

iShares U.S. Industrials ETF

iShares U.S. Basic Materials ETF

iShares U.S. Technology ETF

iShares U.S. Telecommunications ETF

Plus, some new closures are on the books.

ETF Odds & Ends: Busy Week Of Launches

Fernandes: U.S. retail sales in June 2020 were already higher than in December 2019. Fernandes: US consumer is in a much better position than they were in 2008.

What The U.S. Retail Sales Recovery Says About Corporate Earnings

News for iShares U.S. Consumer Goods ETF ETF (IYK)