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HOG
Volume: 2.11M

Harley-Davidson (HOG) Stock Forecast & Price Target

Harley-Davidson (HOG) Analyst Ratings

Based on 7 analyst ratings
Hold
Strong Buy 14%
Buy 0%
Hold 57%
Sell 29%
Strong Sell 0%

Bulls say

Harley-Davidson is making impressive progress with regards to its Back to Bricks Strategy and has a positive impact on dealer profitability and overall sentiment towards the brand. The company is reiterating a BUY rating based on its focused approach on dealer profitability, lower-priced bike introductions, and a renewed focus on its dealer network. Additionally, Harley-Davidson aims to double dealer profitability by 2026 and 2029, which would lead to a stronger dealer ecosystem and ultimately translate into consistent retail execution, better rider engagement, and improved visibility into wholesale demand.

Bears say

Harley-Davidson is facing headwinds in the heavyweight motorcycle market due to a shift in market preferences towards smaller and more versatile models. While the company has made strides in expanding into new markets with the Pan America and LiveWire models, it may not be enough to offset declining sales in its core market. Additionally, ongoing tariff issues and unfavorable product mix are hampering profitability. The recent launch of the new Sportster and Sprint models and the Deadwood models may provide some upside, but there is a risk that these products may not resonate with the brand's existing customer base and may not be successful in attracting new, younger riders. Furthermore, the current macroeconomic environment is uncertain, which could further impact sales and profitability for Harley-Davidson.

Harley-Davidson (HOG) has been analyzed by 7 analysts, with a consensus rating of Hold. 14% of analysts recommend a Strong Buy, 0% recommend Buy, 57% suggest Holding, 29% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Harley-Davidson and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Harley-Davidson (HOG) Forecast

Analysts have given Harley-Davidson (HOG) a Hold based on their latest research and market trends.

According to 7 analysts, Harley-Davidson (HOG) has a Hold consensus rating as of Sep 15, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $25.57, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $25.57, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Harley-Davidson (HOG)

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