
Gray TV (GTN) Stock Forecast & Price Target
Gray TV (GTN) Analyst Ratings
Bulls say
Gray Media Inc. demonstrates a positive outlook due to its strategic portfolio of highly ranked local television stations, which hold a dominant market position as either #1 or #2 in nearly every market, suggesting strong potential for increased retransmission revenue and political advertising spending. The company's valuation reflects a continued optimistic sentiment, as indicated by the recent adjustment of the price target to $7, which factors in pending transactions anticipated for 2026. Furthermore, Gray Media's holistic approach to digital marketing through Gray Digital Media positions the company to capitalize on diverse revenue streams from both traditional and digital platforms, enhancing its overall financial resilience.
Bears say
Gray Media Inc. is projected to experience a decline in revenue and adjusted EBITDA for 2025, estimated at $3.10 billion and $660 million, respectively, as the company faces significant industry headwinds in advertising and distribution. Various risks contribute to this negative outlook, including a potential decrease in demand for advertising inventory, ratings declines, and challenges related to the loss of affiliation agreements and the impact of new technology. The volatility in profitability tied to the political cycle further complicates Gray Media's financial stability, suggesting a challenging environment ahead.
This aggregate rating is based on analysts' research of Gray TV and is not a guaranteed prediction by Public.com or investment advice.
Gray TV (GTN) Analyst Forecast & Price Prediction
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