
Etsy (ETSY) Stock Forecast & Price Target
Etsy (ETSY) Analyst Ratings
Bulls say
Etsy's 2025 paid gross merchandise sales (GMS) are estimated to have grown approximately 8% year-over-year to around $2.9 billion, indicating robust market demand. The company's advertising revenue also experienced a significant rise, increasing by $62.2 million, suggesting successful monetization strategies as it now constitutes about 7% of GMS. Additionally, the growth in total gross buyer additions, which increased by 3% year-over-year to reach 17.2 million, marks the first positive growth in this metric since the third quarter of 2023, reflecting a potential inflection point for Etsy's user engagement and marketplace expansion.
Bears say
Etsy's outlook is negatively impacted by a slowdown in Gross Merchandise Sales (GMS), which experienced only a minimal growth of 0.1%, despite surpassing expectations for zero growth. The firm's Adjusted EBITDA metrics indicate a decline, with figures slightly over 30% in 4Q25 and below 28% in 2Q25, suggesting potential profitability challenges moving forward. Additionally, while Depop contributed nearly 300 basis points to GMS growth, it simultaneously acted as a drag on Adjusted EBITDA, exacerbated by a 9% year-over-year drop in habitual buyers, further highlighting the risks associated with Etsy's growth strategy and market dynamics.
This aggregate rating is based on analysts' research of Etsy and is not a guaranteed prediction by Public.com or investment advice.
Etsy (ETSY) Analyst Forecast & Price Prediction
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