
e.l.f. Beauty (ELF) Stock Forecast & Price Target
e.l.f. Beauty (ELF) Analyst Ratings
Bulls say
e.l.f. Beauty Inc. demonstrated a significant sales increase of 91% in F1H25, attributed to strategic door additions, highlighting the company’s strong market penetration and brand strength. The company's leading position in the Foundation and Face segment continues to expand, as evidenced by a positive growth trajectory in market share, particularly an increase of approximately 100 basis points in F1Q26. Furthermore, the expectation of concentrated international door additions in F2H26, alongside favorable comparisons, suggests ongoing growth potential and enhanced brand visibility in new markets.
Bears say
e.l.f. Beauty Inc. has faced significant challenges in its Cheek category, with market share declining further in July and remaining stagnant at 31%, indicating ongoing competitive pressures. The company is grappling with a tough comparative performance from the previous year due to an exceptional product launch and industry-wide demand decline, exacerbated by external factors such as promotional fatigue and market concerns. Moreover, disappointing margin performance and a downward revision of FY27 sales growth estimates from 16.8% to 16.6% suggest potential weaknesses in e.l.f.'s operational efficiency and revenue prospects, contributing to a negative outlook for the company's stock.
This aggregate rating is based on analysts' research of e.l.f. Beauty and is not a guaranteed prediction by Public.com or investment advice.
e.l.f. Beauty (ELF) Analyst Forecast & Price Prediction
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