
e.l.f. Beauty (ELF) Stock Forecast & Price Target
e.l.f. Beauty (ELF) Analyst Ratings
Bulls say
e.l.f. Beauty has demonstrated impressive sales growth, with F1H25 sales increasing by an average of 91% due to strategic door additions and strong sell-in performance. The company continues to enhance its market position, as evidenced by its growing share in both the Foundation & Face category and an all-time high 9% share in Eye products during F1Q26, suggesting solid demand and brand recognition. Additionally, international expansion efforts are picking up pace, particularly in F2H26, which is anticipated to drive further revenue growth as the company capitalizes on favorable comparisons and increased market penetration.
Bears say
e.l.f. Beauty Inc. continues to face significant challenges, particularly in its Cheek category, which has experienced a decline in market share that has not yet recovered beyond recent lows. Additionally, the company is grappling with difficult year-over-year comparisons due to the exceptional performance of past product launches, while also encountering a general decline in industry demand driven by various external factors. Financial projections have also been adjusted downward, with the FY27 sales growth estimate reduced from 16.8% to 16.6%, alongside disappointing margins, contributing to an overall negative outlook.
This aggregate rating is based on analysts' research of e.l.f. Beauty and is not a guaranteed prediction by Public.com or investment advice.
e.l.f. Beauty (ELF) Analyst Forecast & Price Prediction
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