
e.l.f. Beauty (ELF) Stock Forecast & Price Target
e.l.f. Beauty (ELF) Analyst Ratings
Bulls say
e.l.f. Beauty has demonstrated significant sales growth, particularly in the first half of fiscal 2025, with an impressive 91% increase in average sales, which reflects strong consumer demand and effective sell-in strategies. The company maintains a leading market share in its foundation and face categories, with continuing growth across its product lines, including a notable increase in eye share reaching an all-time high of 9%. Additionally, the anticipated expansion of international door additions in the second half of fiscal 2026 is expected to further bolster sales and brand presence, providing a solid foundation for future growth.
Bears say
e.l.f. Beauty has experienced a decline in market share within its most pressured product category, Cheek, which dropped further in July despite not eroding from recent lows. The company faces challenges in maintaining sales figures, particularly in light of tougher year-over-year comparisons related to prior successful product launches and a noticeable decrease in industry demand influenced by external factors. Additionally, the revision of FY27 sales growth estimates, along with lower-than-expected margins, contributes to a less favorable outlook for the company.
This aggregate rating is based on analysts' research of e.l.f. Beauty and is not a guaranteed prediction by Public.com or investment advice.
e.l.f. Beauty (ELF) Analyst Forecast & Price Prediction
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