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EBAY
Volume: 34

eBay (EBAY) Stock Forecast & Price Target

eBay (EBAY) Analyst Ratings

Based on 25 analyst ratings
Hold
Strong Buy 16%
Buy 24%
Hold 56%
Sell 4%
Strong Sell 0%

Bulls say

eBay's gross merchandise volume (GMV) for 2024 is projected to reach $75 billion, solidifying its status as a top 10 global e-commerce company, with over 130 million buyers and 20 million sellers in nearly 190 markets. The company has shown strong revenue growth, particularly in advertising, which rose to $525 million, reflecting a year-over-year increase of 21% and constituting 2.6% of total GMV for the quarter. Furthermore, eBay's strong performance was underscored by a notable acceleration in GMV growth, particularly in the U.S. market, which saw a year-over-year increase of 13%, indicating robust consumer demand and increasing transaction values.

Bears say

The financial outlook for eBay is hindered by a significant decline in legacy 3P display ad revenue, which saw a year-over-year decrease of 40%, indicating potential struggles in attracting advertising dollars. Additionally, the company's anticipated non-GAAP operating margin of 25.8% to 26.3% falls short of consensus expectations of 27.2%, further reflecting operational challenges. Furthermore, projected GMV growth is expected to decelerate into fiscal year 2026, compounded by a highly competitive e-commerce environment that may limit both revenue growth and operating leverage.

eBay (EBAY) has been analyzed by 25 analysts, with a consensus rating of Hold. 16% of analysts recommend a Strong Buy, 24% recommend Buy, 56% suggest Holding, 4% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of eBay and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About eBay (EBAY) Forecast

Analysts have given eBay (EBAY) a Hold based on their latest research and market trends.

According to 25 analysts, eBay (EBAY) has a Hold consensus rating as of Jan 14, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $93.16, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $93.16, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

eBay (EBAY)

Volume: 34

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