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EBAY
Volume: 2.69M
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eBay (EBAY) Stock Forecast & Price Target

eBay (EBAY) Analyst Ratings

Based on 25 analyst ratings
Hold
Strong Buy 16%
Buy 24%
Hold 56%
Sell 4%
Strong Sell 0%

Bulls say

EBay's gross merchandise volume (GMV) for 2024 is projected at $75 billion, solidifying its position as one of the top 10 global e-commerce companies and indicating strong market demand. Notably, eBay's advertising revenue surged to $525 million, representing a year-over-year increase of 21% and comprising 2.6% of total GMV, which highlights the effective monetization strategies in place. Additionally, the company experienced robust GMV growth acceleration, particularly in the U.S., with a year-over-year increase of 13%, emphasizing positive consumer demand and enhanced operating efficiencies that could lead to improved margins.

Bears say

The financial outlook for eBay is viewed negatively due to a significant year-over-year revenue decline in legacy three-party display ads, which fell 40% in the third quarter, signaling potential ongoing challenges in revenue generation. Additionally, the expectation of a sequential decline in the take rate, compounded by consumer pressure and increased competition in the e-commerce environment, raises concerns regarding eBay's ability to sustain gross merchandise volume growth beyond fiscal year 2025. Furthermore, projected non-GAAP operating margins for the company are anticipated to fall below consensus expectations, indicating potential difficulties in managing operating expenses during a competitive landscape.

eBay (EBAY) has been analyzed by 25 analysts, with a consensus rating of Hold. 16% of analysts recommend a Strong Buy, 24% recommend Buy, 56% suggest Holding, 4% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of eBay and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About eBay (EBAY) Forecast

Analysts have given eBay (EBAY) a Hold based on their latest research and market trends.

According to 25 analysts, eBay (EBAY) has a Hold consensus rating as of Dec 5, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $92.68, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $92.68, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

eBay (EBAY)

Volume: 2.69M

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