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EBAY
Volume: 4.99M

eBay (EBAY) Stock Forecast & Price Target

eBay (EBAY) Analyst Ratings

Based on 25 analyst ratings
Hold
Strong Buy 16%
Buy 24%
Hold 56%
Sell 4%
Strong Sell 0%

Bulls say

EBay's financial position is bolstered by a substantial $75 billion in gross merchandise volume (GMV) for 2024, establishing it as a top 10 global e-commerce player, with over 130 million buyers and approximately 20 million sellers active in nearly 190 markets. The company's advertising revenue also showed robust growth at $525 million, representing a 21% year-over-year increase, and now accounts for 2.6% of total GMV, reflecting its successful strategy to enhance monetization through promoted listings. Moreover, eBay's international market contributions, generating more than 50% of its GMV, alongside strong consumer demand and an uptick in average selling prices, further underline a positive long-term outlook for the company's growth trajectory.

Bears say

EBay has experienced a significant year-over-year revenue decline in legacy third-party display ads, down 40%, which raises concerns about the company's advertising revenue streams amidst a competitive e-commerce landscape. The firm's non-GAAP operating margin is projected to fall between 25.8% and 26.3%, below market expectations of 27.2%, suggesting potential weaknesses in operational efficiency moving forward. Furthermore, anticipated pressures on consumer spending and a competitive environment could limit eBay's gross merchandise volume (GMV) growth, leading to a bear case scenario of decelerating growth into 2026.

eBay (EBAY) has been analyzed by 25 analysts, with a consensus rating of Hold. 16% of analysts recommend a Strong Buy, 24% recommend Buy, 56% suggest Holding, 4% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of eBay and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About eBay (EBAY) Forecast

Analysts have given eBay (EBAY) a Hold based on their latest research and market trends.

According to 25 analysts, eBay (EBAY) has a Hold consensus rating as of Jan 19, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $93.16, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $93.16, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

eBay (EBAY)

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