
Colgate-Palmolive (CL) Stock Forecast & Price Target
Colgate-Palmolive (CL) Analyst Ratings
Bulls say
Colgate-Palmolive has demonstrated a strategic increase in advertising spending as a percentage of sales, rising from 11.6% in 2021 to 13.5% in 2024, which is projected to remain stable, indicating a commitment to brand investment and market penetration. Additionally, the company has successfully achieved growth in both price and volume from the second quarter of 2023 through the third quarter of 2024, reflecting strong demand for its products. With international sales comprising about 70% of total revenue and emerging markets making up approximately 45%, Colgate-Palmolive is well-positioned for continued growth and expansion in diverse markets.
Bears say
Colgate-Palmolive's gross margin experienced a significant decline of 75 basis points year-over-year in the second quarter of 2025, primarily attributed to rising raw material costs and tariffs. In addition, the company reported volume declines of 0.3% and 0.9% in the first and second quarters of 2025, respectively, despite achieving positive price growth during the same periods. Furthermore, the dog food category, which constitutes a notable portion of Colgate-Palmolive's sales through its Hill's brand, has seen a troubling trend, with US measured retail channels reporting a 2.8% decline in 3Q25 to date, representing a continued acceleration of negative sales momentum in this segment.
This aggregate rating is based on analysts' research of Colgate-Palmolive and is not a guaranteed prediction by Public.com or investment advice.
Colgate-Palmolive (CL) Analyst Forecast & Price Prediction
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