
Colgate-Palmolive (CL) Stock Forecast & Price Target
Colgate-Palmolive (CL) Analyst Ratings
Bulls say
Colgate-Palmolive has demonstrated a strategic increase in advertising as a percentage of sales, rising from 11.6% in 2021 to an anticipated 13.5% in 2024, reinforcing its commitment to brand awareness and market presence. The company has successfully achieved growth in both price and volume from the second quarter of 2023 through the third quarter of 2024, indicating strong sales performance. Additionally, with approximately 70% of its business derived from international sales, including a significant 45% from emerging markets, Colgate-Palmolive is well-positioned to capitalize on global demand across its diverse product lines.
Bears say
Colgate-Palmolive's gross margin experienced a decline of 75 basis points year-over-year in the second quarter of 2025, largely due to the impact of raw material inflation and tariffs. The dog food segment, represented by Hill's specialty products, faced a 2.8% decline in U.S. measured retail channels during the third quarter of 2025, further compounding worries amid prior declines and contrasting with only modest growth in shipments. Additionally, the company reported ongoing volume declines of 0.3% and 0.9% in the first and second quarters of 2025, despite achieving positive pricing growth, indicating potential challenges in maintaining demand in a competitive market.
This aggregate rating is based on analysts' research of Colgate-Palmolive and is not a guaranteed prediction by Public.com or investment advice.
Colgate-Palmolive (CL) Analyst Forecast & Price Prediction
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