
Colgate-Palmolive (CL) Stock Forecast & Price Target
Colgate-Palmolive (CL) Analyst Ratings
Bulls say
Colgate-Palmolive has demonstrated a strategic increase in advertising expenditure, rising from 11.6% of sales in 2021 to 13.5% in 2024, which likely indicates a commitment to strengthening brand visibility and market share. The company has also achieved growth in both price and volume from the second quarter of 2023 through the third quarter of 2024, showcasing its ability to drive revenue even in a competitive environment. Furthermore, with approximately 70% of its total business derived from international sales and strong positioning in emerging markets, Colgate-Palmolive is well-placed for sustained long-term growth.
Bears say
Colgate-Palmolive experienced a decline in gross margin of 75 basis points year-over-year in the second quarter of 2025, attributed to raw material inflation and tariffs, which signals potential pressure on profitability. Additionally, the dog food category, a significant segment of its business through Hill's, has shown a troubling downtrend with declining sales in U.S. retail channels, decreasing by 2.8% in 3Q25 year-to-date. Furthermore, Colgate-Palmolive reported negative volume growth of -0.3% in Q1 2025 and -0.9% in Q2 2025, despite managing positive price growth during the same periods, indicating weak demand or market challenges that could affect future growth.
This aggregate rating is based on analysts' research of Colgate-Palmolive and is not a guaranteed prediction by Public.com or investment advice.
Colgate-Palmolive (CL) Analyst Forecast & Price Prediction
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