
Colgate-Palmolive (CL) Stock Forecast & Price Target
Colgate-Palmolive (CL) Analyst Ratings
Bulls say
Colgate-Palmolive has exhibited a steady increase in advertising as a percentage of sales, rising from 11.6% in 2021 to 13.5% in 2024, indicating a strategic commitment to enhancing brand visibility and market share. This investment in advertising has coincided with growth in both price and volume from the second quarter of 2023 through the third quarter of 2024, suggesting effective marketing efforts are translating into increased sales activity. Additionally, with international sales comprising approximately 70% of its total business and a significant portion derived from emerging regions, Colgate-Palmolive is well-positioned for ongoing growth in diverse markets.
Bears say
Colgate-Palmolive has experienced a decline in gross margin of 75 basis points year-over-year in the second quarter of 2025, primarily attributed to raw material inflation and tariffs. Additionally, the company is facing pressures in its dog food category, which reported a decline of 2.8% in U.S. measured retail channels in the third quarter of 2025 year-to-date, following previous quarterly declines. Furthermore, despite achieving positive price growth, the company reported volume declines of 0.3% in the first quarter and 0.9% in the second quarter of 2025, indicating potential challenges in maintaining sales momentum.
This aggregate rating is based on analysts' research of Colgate-Palmolive and is not a guaranteed prediction by Public.com or investment advice.
Colgate-Palmolive (CL) Analyst Forecast & Price Prediction
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