
Colgate-Palmolive (CL) Stock Forecast & Price Target
Colgate-Palmolive (CL) Analyst Ratings
Bulls say
Colgate-Palmolive has demonstrated a significant increase in its advertising expenditures, rising from 11.6% of sales in 2021 to an anticipated 13.5% in 2024, which suggests a commitment to enhancing brand visibility and market presence. The company has successfully achieved growth in both price and volume from the second quarter of 2023 through the third quarter of 2024, reflecting robust demand for its diverse product line. Additionally, with around 70% of its total business stemming from international sales, including a substantial share from emerging markets, Colgate-Palmolive is well-positioned to capitalize on global market trends in the household and personal care sectors.
Bears say
Colgate-Palmolive experienced a notable decline in gross margin, falling by 75 basis points year-over-year in the second quarter of 2025, primarily due to rising raw material costs and tariffs. The dog food category, which constitutes a significant portion of Colgate-Palmolive's sales through its Hill's brand, saw a worsening trend with a decline of 2.8% in U.S. measured retail channels in the third quarter of 2025 to-date, indicating continued market pressure. Additionally, the company reported a consistent downturn in volume, with a decrease of 0.9% in the second quarter of 2025, raising concerns about its sales growth despite achieving price growth in the same period.
This aggregate rating is based on analysts' research of Colgate-Palmolive and is not a guaranteed prediction by Public.com or investment advice.
Colgate-Palmolive (CL) Analyst Forecast & Price Prediction
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