
Colgate-Palmolive (CL) Stock Forecast & Price Target
Colgate-Palmolive (CL) Analyst Ratings
Bulls say
Colgate-Palmolive's advertising expenditure as a percentage of sales has experienced a notable increase from 11.6% in 2021 to 13.5% in 2024, indicating a commitment to enhancing brand visibility and market presence. Furthermore, the company successfully achieved growth in both price and volume from the second quarter of 2023 through the third quarter of 2024, reflecting strong consumer demand and operational effectiveness. With a diverse product portfolio and approximately 70% of its sales generated from international markets, including 45% from emerging regions, Colgate-Palmolive is well-positioned for sustained growth in the global household and personal care industry.
Bears say
Colgate-Palmolive experienced a decline in gross margin of 75 basis points year-over-year in the second quarter of 2025, attributed to raw material inflation and tariffs, indicating potential pressure on profitability. In addition, the company reported volume declines of 0.3% and 0.9% in the first and second quarters of 2025, respectively, despite achieving positive price growth during the same periods. The dog food category, which represents a significant segment of their offerings through Hill's, has also shown a continued decline of 2.8% in US measured retail channels during the third quarter of 2025 year-to-date, raising concerns about future revenue performance in this area.
This aggregate rating is based on analysts' research of Colgate-Palmolive and is not a guaranteed prediction by Public.com or investment advice.
Colgate-Palmolive (CL) Analyst Forecast & Price Prediction
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