
Colgate-Palmolive (CL) Stock Forecast & Price Target
Colgate-Palmolive (CL) Analyst Ratings
Bulls say
Colgate-Palmolive has demonstrated a strategic increase in advertising as a percentage of sales, rising from 11.6% in 2021 to 13.5% in 2024, which positions the company favorably for brand visibility and market penetration. The company has also successfully achieved growth in both price and volume during the period from 2Q23 through 3Q24, indicating strong demand dynamics. With approximately 70% of its business generated from international markets and a substantial share from emerging regions, Colgate-Palmolive is well-placed to leverage global growth opportunities in the household and personal care sectors.
Bears say
Colgate-Palmolive experienced a decline in gross margin by 75 basis points year-over-year in the second quarter of 2025, primarily attributed to raw material inflation and tariffs. Additionally, the company is facing challenges in its dog food category, which fell by 2.8% in U.S. measured retail channels during the third quarter of 2025, reflecting a worsening trend from previous quarters. Furthermore, the company reported consecutive volume declines of 0.3% and 0.9% in the first and second quarters of 2025, respectively, despite achieving positive price growth during the same periods.
This aggregate rating is based on analysts' research of Colgate-Palmolive and is not a guaranteed prediction by Public.com or investment advice.
Colgate-Palmolive (CL) Analyst Forecast & Price Prediction
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