Celsius Holdings (CELH) Stock Forecast & Price Target

Celsius Holdings is well-positioned to see continued growth, given the recent improvements in their Alani brand. This will likely drive incremental distribution opportunities in the near term and continued momentum for the brand in 2026. Additionally, the company's focus on product innovation and marketing, as well as strong partnerships with third-party co-packers and PepsiCo, give them a competitive advantage in the energy drink market. With a favorable outlook for the category and potential for continued market share gains, Celsius Holdings is set up for another year of outperformance and potential upside to current revenue estimates.

Celsius Holdings is projected to have a bumpy fourth quarter with revenue estimates below consensus due to lower than expected growth rates in measured and scanner channels, as well as a conservative outlook on the company's Alani Nu and core CELH brands. Furthermore, while Celsius Holdings plans to improve gross margin sequentially over the next year and a half, the current consensus gross margin for the fourth quarter of 49.1% is too high and is expected to be lower due to potential factors such as tariffs, distributor transitions, and drag from Rockstar. These factors may ultimately impact the performance and stock value of Celsius Holdings in the long run.