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BKNG
Volume: 5
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Booking Hlds (BKNG) Stock Forecast & Price Target

Booking Hlds (BKNG) Analyst Ratings

Based on 26 analyst ratings
Buy
Strong Buy 35%
Buy 46%
Hold 19%
Sell 0%
Strong Sell 0%

Bulls say

Booking Holdings exhibited strong financial performance, evidenced by an adjusted EPS growth of over 20%, surpassing earlier expectations, while also achieving an improved adjusted EBITDA margin increase of 180 basis points year-over-year. The company experienced notable room night growth across multiple regions, particularly in Europe and the U.S., suggesting robust demand for its booking services and a favorable shift in consumer behavior towards online travel agencies. Furthermore, steady global leisure travel demand heading into the fourth quarter, coupled with anticipated gains in OTA market share, underlines Booking Holdings' position to capitalize on positive market trends.

Bears say

The analysis of Booking Holdings reveals concerns regarding the company's outlook due to a combination of market risks and strategic shifts. Key issues include the potential disintermediation posed by AI technologies, which could compromise margins and affect revenues, particularly as the company ventures into lower-margin sectors such as air travel. Additionally, regulatory challenges stemming from the EU's Digital Services Act and passenger market cyclicality heighten the risk profile, with underlying economic factors not fully accounted for in earnings estimates.

Booking Hlds (BKNG) has been analyzed by 26 analysts, with a consensus rating of Buy. 35% of analysts recommend a Strong Buy, 46% recommend Buy, 19% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Booking Hlds and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Booking Hlds (BKNG) Forecast

Analysts have given Booking Hlds (BKNG) a Buy based on their latest research and market trends.

According to 26 analysts, Booking Hlds (BKNG) has a Buy consensus rating as of Dec 5, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $6,104.15, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $6,104.15, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Booking Hlds (BKNG)

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