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BKNG
Volume: 6.33M

BKNG Stock Forecast & Price Target

BKNG Analyst Ratings

Based on 28 analyst ratings
Buy
Strong Buy 39%
Buy 43%
Hold 18%
Sell 0%
Strong Sell 0%

Bulls say

Booking Holdings demonstrated strong financial performance with a 16% year-over-year increase in Q4 revenue, reaching $6.35 billion, bolstered by a Gross Bookings rise of the same percentage to $43.0 billion. For the full fiscal year 2025, the company reported a 13% year-over-year growth in Net Sales Revenue, amounting to $26.9 billion, while Gross Bookings totaled $186.1 billion, reflecting a 12% increase. The integration of AI-driven efficiencies, combined with robust consumer travel demand and a strategic focus on the Connected Trip model, positions Booking Holdings favorably for continued growth and enhanced profitability.

Bears say

The analysis of Booking Holdings reveals concerning trends in its financial metrics, with Economic Operating Cash Flow (EBITDAR) declining 1.31% year-over-year, from $10.09 billion to $9.96 billion, indicating potential pressure on operational performance. Additionally, Net Operating Profit After Tax (NOPAT) and Economic Profit fell by 3.94% and 4.40% respectively, suggesting diminishing profitability and efficiency in capital usage, as reflected in a drop in Return on Capital from 56.78% to 52.33%. These negative financial indicators, combined with projections for reduced earnings per share, signal increasing challenges and risks for the company in a competitive landscape.

BKNG has been analyzed by 28 analysts, with a consensus rating of Buy. 39% of analysts recommend a Strong Buy, 43% recommend Buy, 18% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Booking Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Booking Holdings Inc (BKNG) Forecast

Analysts have given BKNG a Buy based on their latest research and market trends.

According to 28 analysts, BKNG has a Buy consensus rating as of Apr 26, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $4,413.18, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $4,413.18, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Booking Holdings Inc (BKNG)

Volume: 6.33M

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