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BKNG
Volume: 352.35K

Booking Hlds (BKNG) Stock Forecast & Price Target

Booking Hlds (BKNG) Analyst Ratings

Based on 27 analyst ratings
Buy
Strong Buy 37%
Buy 41%
Hold 22%
Sell 0%
Strong Sell 0%

Bulls say

Booking Holdings has demonstrated a positive trajectory in growth metrics, with transaction volumes increasing by 4.2% quarter-to-date (QTD) through early December, and an acceleration in room night growth from low-single digits to high-single digits in the U.S. This robust growth is expected to translate into mid-teens percentage growth in bookings and revenue, bolstered by favorable tailwinds from air travel and foreign exchange impacts. Furthermore, the data indicates strengthening trends across the travel sector, suggesting a firm fundamental outlook for the company as reservation volumes have increased by approximately 4 percentage points from October.

Bears say

The financial outlook for Booking Holdings appears negative due to several key factors. Firstly, the company's expansion into lower-margin categories, such as air travel, raises concerns about potential downward pressure on take rates and overall margins, which could adversely impact profitability. Additionally, regulatory pressures from the EU's Digital Services Act and Digital Markets Act, combined with the cyclical nature of the travel industry, create uncertainty that may not be fully accounted for in current financial estimates.

Booking Hlds (BKNG) has been analyzed by 27 analysts, with a consensus rating of Buy. 37% of analysts recommend a Strong Buy, 41% recommend Buy, 22% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Booking Hlds and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Booking Hlds (BKNG) Forecast

Analysts have given Booking Hlds (BKNG) a Buy based on their latest research and market trends.

According to 27 analysts, Booking Hlds (BKNG) has a Buy consensus rating as of Feb 3, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $6,119.48, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $6,119.48, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Booking Hlds (BKNG)

Volume: 352.35K

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