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BKNG
Volume: 3.86M

BKNG Stock Forecast & Price Target

BKNG Analyst Ratings

Based on 29 analyst ratings
Buy
Strong Buy 41%
Buy 38%
Hold 21%
Sell 0%
Strong Sell 0%

Bulls say

Booking Holdings is well-positioned as the largest online travel agency with a strong portfolio of brands and diverse offerings for booking and payment services. Despite recent travel trends and macroeconomic challenges, the company has shown stable metrics and ongoing competitive traction. With a strong focus on the US market and a strategic progress in expanding its share, we maintain a positive outlook and see potential for the stock to revisit its historical PE range in the mid-to-long term.

Bears say

Booking Holdings is expected to face a challenging second quarter with disruptions in the Middle East impacting bookings and revenue. The company's guidance for the second half of the year assumes an end to the conflict, but there is uncertainty around this and potential for further guidance cuts. Additionally, competition from Airbnb and the company's struggles in expanding market share in the US could hinder future growth. These factors, combined with a high valuation and potential regulatory challenges, contribute to our negative outlook on the stock.

BKNG has been analyzed by 29 analysts, with a consensus rating of Buy. 41% of analysts recommend a Strong Buy, 38% recommend Buy, 21% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Booking Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Booking Holdings Inc (BKNG) Forecast

Analysts have given BKNG a Buy based on their latest research and market trends.

According to 29 analysts, BKNG has a Buy consensus rating as of Aug 5, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $1,930.55, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $1,930.55, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Booking Holdings Inc (BKNG)

Volume: 3.86M

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