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BKNG
Volume: 8.34M

BKNG Stock Forecast & Price Target

BKNG Analyst Ratings

Based on 30 analyst ratings
Buy
Strong Buy 43%
Buy 37%
Hold 20%
Sell 0%
Strong Sell 0%

Bulls say

Booking Holdings is positioned as a global leader in the online travel agency market, holding a strong track record and a best-in-class management team. With a strong and diversified business model, including a mix shift towards loyalty and direct bookings, as well as a well-timed buyback program, Booking has a clear path to potential multiple expansion and continued growth as the longer-term strategy compounds. Additionally, the company has a strong balance sheet and is well-positioned against competition in various segments of the travel market, making it a favorable investment opportunity for growth-minded analysts.

Bears say

Booking Holdings is heavily focused on AI disintermediation, with softer expectations for flight ticket growth and a slightly lower revenue guide leading to a decent of $245. The company expects significant cost savings from its transformation program and trades at a discounted valuation which could potentially compensate for slower growth rates. Additionally, Booking Holdings has been able to maintain relatively stable traffic and receipt trends, despite a weak travel market and increasing competition.

BKNG has been analyzed by 30 analysts, with a consensus rating of Buy. 43% of analysts recommend a Strong Buy, 37% recommend Buy, 20% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Booking Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Booking Holdings Inc (BKNG) Forecast

Analysts have given BKNG a Buy based on their latest research and market trends.

According to 30 analysts, BKNG has a Buy consensus rating as of Sep 15, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $1,345.07, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $1,345.07, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Booking Holdings Inc (BKNG)

Volume: 8.34M

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