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BKNG
Volume: 877.82K

BKNG Stock Forecast & Price Target

BKNG Analyst Ratings

Based on 29 analyst ratings
Buy
Strong Buy 41%
Buy 38%
Hold 21%
Sell 0%
Strong Sell 0%

Bulls say

Booking Holdings is expected to see a rebound in travel metrics in the second quarter following the impact of the Middle East conflict, driving a Buy rating and $250 price target. The company's growth strategy, including investments in mobile app and AI technology, has resulted in positive growth in the first quarter. Although there are risks associated with assumptions made in their reports and competition, Agoda's potential for growth and the company's strong financial position support an Outperform rating and $220 price target.

Bears say

Booking Holdings is facing significant headwinds due to the Middle East conflict, which has impacted their performance in the first quarter and is expected to continue through the second quarter. This, combined with a slowdown in alternative accommodation bookings and a decrease in direct channel bookings, has led to a disappointing outlook and downward revisions for earnings and revenues. With increased competition from platforms like Airbnb and Expedia, the company's high EBITDA margins and strong balance sheet may not be enough to sustain its previous rate of growth. Additionally, sustainability concerns such as privacy and carbon footprint could weigh on the company's long-term performance.

BKNG has been analyzed by 29 analysts, with a consensus rating of Buy. 41% of analysts recommend a Strong Buy, 38% recommend Buy, 21% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Booking Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Booking Holdings Inc (BKNG) Forecast

Analysts have given BKNG a Buy based on their latest research and market trends.

According to 29 analysts, BKNG has a Buy consensus rating as of Aug 25, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $1,383, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $1,383, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Booking Holdings Inc (BKNG)

Volume: 877.82K

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