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BKNG
Volume: 52.78K

Booking Hlds (BKNG) Stock Forecast & Price Target

Booking Hlds (BKNG) Analyst Ratings

Based on 25 analyst ratings
Buy
Strong Buy 36%
Buy 44%
Hold 20%
Sell 0%
Strong Sell 0%

Bulls say

Booking Holdings demonstrates a robust financial outlook, evidenced by an adjusted EPS growth exceeding 20%, an increase from previous estimates and consensus. Additionally, the company has improved its adjusted EBITDA margins by 180 basis points year-over-year, alongside strong regional growth in room nights, particularly in Europe and the U.S. The overall global leisure travel demand remains steady, reinforcing expectations of sustained growth and potential market share gains from competitors.

Bears say

Booking Holdings faces significant downside risks due to its extension into lower-margin travel categories, which threatens to negatively impact its take-rate and margins. Investors are also concerned about regulatory pressures from the EU’s Digital Services Act and Digital Markets Act that could restrict its operations and contracts with hotels. Additionally, the cyclical nature of travel and dependence on economic conditions further exacerbate uncertainties, especially considering unaccounted recession scenarios in current estimates.

Booking Hlds (BKNG) has been analyzed by 25 analysts, with a consensus rating of Buy. 36% of analysts recommend a Strong Buy, 44% recommend Buy, 20% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Booking Hlds and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Booking Hlds (BKNG) Forecast

Analysts have given Booking Hlds (BKNG) a Buy based on their latest research and market trends.

According to 25 analysts, Booking Hlds (BKNG) has a Buy consensus rating as of Dec 25, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $6,108.32, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $6,108.32, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Booking Hlds (BKNG)

Volume: 52.78K

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