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BFH

BFH Stock Forecast & Price Target

BFH Analyst Ratings

Based on 12 analyst ratings
Hold
Strong Buy 25%
Buy 8%
Hold 33%
Sell 25%
Strong Sell 8%

Bulls say

Bread Financial Holdings has demonstrated resilience with a sequential increase in net interest income by 6.0%, totaling $1.032 billion, despite a minor year-over-year decline of 0.5%. The company's potential for growth is bolstered by its partnerships with retail entities, anticipated revenue and receivables growth, and the successful execution of its Buy Now, Pay Later (BNPL) initiatives. Additionally, stable credit trends and expectations for increased loan growth in future quarters underscore an optimistic financial outlook for the company's valuation trajectory.

Bears say

Bread Financial Holdings reported a notable decline in total revenues, which decreased by 4.2% sequentially and 1.1% year-over-year, resulting in $929 million for the quarter. Additionally, the company's net interest income fell by 3.2% sequentially and 1.3% compared to the previous year, reaching $974 million, while the net interest margin decreased by approximately 40 basis points sequentially to 17.7%. Furthermore, management forecasts significant near-term losses of 7.4% to 7.5% for the third quarter, compounded by negative noninterest income of $45 million, highlighting ongoing financial pressures within the organization.

BFH has been analyzed by 12 analysts, with a consensus rating of Hold. 25% of analysts recommend a Strong Buy, 8% recommend Buy, 33% suggest Holding, 25% advise Selling, and 8% predict a Strong Sell.

This aggregate rating is based on analysts' research of Bread Financial Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Bread Financial Holdings Inc (BFH) Forecast

Analysts have given BFH a Hold based on their latest research and market trends.

According to 12 analysts, BFH has a Hold consensus rating as of Jan 12, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $73, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $73, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Bread Financial Holdings Inc (BFH)


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