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BFH

BFH Stock Forecast & Price Target

BFH Analyst Ratings

Based on 11 analyst ratings
Hold
Strong Buy 18%
Buy 9%
Hold 36%
Sell 27%
Strong Sell 9%

Bulls say

Bread Financial Holdings has demonstrated a resilient financial performance, as evidenced by a sequential net interest income increase of 6.0%, reaching $1.032 billion, despite a slight year-over-year decline. The company is poised for future growth, as it stands to benefit from an improving economic environment that is expected to drive revenue and receivables growth through the attraction of more retail partners and the expansion of its buy now, pay later (BNPL) initiatives. Additionally, stable to improving credit trends and controlled credit costs are seen as critical factors that may enable the company to enhance its valuation over time, further solidifying a positive outlook on its stock.

Bears say

Bread Financial Holdings is currently facing significant financial challenges, evidenced by a 4.2% sequential decline in total revenues to $929 million and a 3.2% decrease in net interest income to $974 million. The company reported a decline in its common equity tier 1 (CET1) ratio from 13.8% to 13.0% year-over-year, alongside an increasing trend in forecasted losses for the third quarter, projected between 7.4% and 7.5%. Additionally, the negative noninterest income of $45 million further underscores the deteriorating financial condition, as it reflects a worsening trend in interchange revenues compared to both the prior quarter and year.

BFH has been analyzed by 11 analysts, with a consensus rating of Hold. 18% of analysts recommend a Strong Buy, 9% recommend Buy, 36% suggest Holding, 27% advise Selling, and 9% predict a Strong Sell.

This aggregate rating is based on analysts' research of Bread Financial Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Bread Financial Holdings Inc (BFH) Forecast

Analysts have given BFH a Hold based on their latest research and market trends.

According to 11 analysts, BFH has a Hold consensus rating as of Dec 25, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $67, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $67, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Bread Financial Holdings Inc (BFH)


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