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BFH
Volume: 2

BFH Stock Forecast & Price Target

BFH Analyst Ratings

Based on 11 analyst ratings
Hold
Strong Buy 27%
Buy 18%
Hold 27%
Sell 18%
Strong Sell 9%

Bulls say

Bread Financial Holdings is positioned for growth in the point of sale financial space, driven by an increased market share in both their credit card business and spun-off business LoyaltyOne. With a history of strong execution and a conservative guidance, coupled with potential share repurchases and capital rule changes, the company is poised for further earnings performance. The target of a 34% increase at $105 a share, only 10x the company's 2026 EPS, highlights the potential for significant growth in the company's stock value.

Bears say

Bread Financial Holdings is projected to see an increase in share growth in the point of sale finance space due to loosening of underwriting standards and increased pricing; this is expected to result in higher lending and spending volume and expansion of risk-adjusted margins. Furthermore, the company is expected to have above consensus EPS growth, with a projected ROTCE of 23% in 2028. However, there may be slightly higher expenses in the upcoming quarters, though they are anticipated to only increase slightly quarter over quarter.

BFH has been analyzed by 11 analysts, with a consensus rating of Hold. 27% of analysts recommend a Strong Buy, 18% recommend Buy, 27% suggest Holding, 18% advise Selling, and 9% predict a Strong Sell.

This aggregate rating is based on analysts' research of Bread Financial Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Bread Financial Holdings Inc (BFH) Forecast

Analysts have given BFH a Hold based on their latest research and market trends.

According to 11 analysts, BFH has a Hold consensus rating as of May 19, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $86.45, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $86.45, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Bread Financial Holdings Inc (BFH)

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