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BFH Stock Forecast & Price Target

BFH Analyst Ratings

Based on 11 analyst ratings
Hold
Strong Buy 18%
Buy 9%
Hold 36%
Sell 27%
Strong Sell 9%

Bulls say

Bread Financial Holdings has demonstrated a resilient financial performance, with net interest income showing a sequential increase of 6.0%, amounting to $1.032 billion, despite a slight year-over-year decline. The company is well-positioned for future growth, supported by its potential to attract more retail partners and expand its Buy Now, Pay Later (BNPL) initiatives, which could lead to accelerating revenue and receivables growth. Additionally, maintaining control over credit costs will be crucial as the credit trends are trending on a stable to improving trajectory, suggesting a favorable path for loan growth into 2026.

Bears say

Bread Financial Holdings has demonstrated concerning financial trends, with total revenues declining by 4.2% sequentially and 1.1% year-over-year, amounting to $929 million. Additionally, the net interest income has similarly decreased by 3.2% on a sequential basis and 1.3% compared to the previous year, totaling $974 million. Furthermore, the forecast of substantial losses ranging from 7.4% to 7.5% for the upcoming quarter, alongside a negative noninterest income of $45 million, raises significant red flags regarding the company's financial stability.

BFH has been analyzed by 11 analysts, with a consensus rating of Hold. 18% of analysts recommend a Strong Buy, 9% recommend Buy, 36% suggest Holding, 27% advise Selling, and 9% predict a Strong Sell.

This aggregate rating is based on analysts' research of Bread Financial Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Bread Financial Holdings Inc (BFH) Forecast

Analysts have given BFH a Hold based on their latest research and market trends.

According to 11 analysts, BFH has a Hold consensus rating as of Dec 5, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $67, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $67, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Bread Financial Holdings Inc (BFH)


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