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BFH
Volume: 1.06M

BFH Stock Forecast & Price Target

BFH Analyst Ratings

Based on 12 analyst ratings
Hold
Strong Buy 33%
Buy 17%
Hold 25%
Sell 17%
Strong Sell 8%

Bulls say

Bread Financial Holdings is expected to have a strong financial performance in the future, as demonstrated by their positive 1Q26 results and conservative guidance for the future. Their credit card business, which partners with retailers to jointly market credit cards, is expected to continue to grow, leading to higher non-interest income and potential for share repurchases. Additionally, the company is expected to benefit from potential new capital rules and preferred equity raises, which would contribute to their already strong capital position. The goal for the company is to expand their ROTCE from 17% in 2026 to 23% in 2028, driven by increased spending and lending volume.

Bears say

Bread Financial Holdings is expected to face headwinds in their credit card business as merchants may not be signing higher discount rates, limiting revenue growth potential. Additionally, NIM expansion will slow as most changes in pricing have been implemented. However, the company's conservative estimates for 2026 may be surpassed, as consistent strong trends from 2025 are expected to continue. Market analysts will have an opportunity to gather more information during the investor dinner on February 9.

BFH has been analyzed by 12 analysts, with a consensus rating of Hold. 33% of analysts recommend a Strong Buy, 17% recommend Buy, 25% suggest Holding, 17% advise Selling, and 8% predict a Strong Sell.

This aggregate rating is based on analysts' research of Bread Financial Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Bread Financial Holdings Inc (BFH) Forecast

Analysts have given BFH a Hold based on their latest research and market trends.

According to 12 analysts, BFH has a Hold consensus rating as of Jun 12, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $87.92, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $87.92, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Bread Financial Holdings Inc (BFH)

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