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BFH

BFH Stock Forecast & Price Target

BFH Analyst Ratings

Based on 12 analyst ratings
Hold
Strong Buy 25%
Buy 8%
Hold 33%
Sell 25%
Strong Sell 8%

Bulls say

Bread Financial Holdings has demonstrated a positive outlook due to a sequential increase in net interest income of 6.0%, bringing the total to $1.032 billion, alongside expectations of increased spending and lending volume driven by improved credit performance and a broader customer outreach. The company's profitability metrics show a stable net interest margin at 18.8%, with a marginal increase of approximately 110 basis points sequentially, indicating effective management and potential for future growth. Furthermore, the upside scenario suggests an improving economic environment could catalyze revenue and receivables growth, supporting the expansion of Bread Financial's partnerships and initiatives in the buy now, pay later (BNPL) sector.

Bears say

Bread Financial Holdings's credit card and loan receivables have shown a slight decline of 1.6% year-over-year, totaling $17.7 billion, which raises concerns about the company's growth trajectory. The reserve ratio has also decreased to 11.7% of loans from 11.9% the previous quarter, indicating potential weaknesses in asset quality and increasing credit loss risks. Furthermore, management anticipates that average loans may remain flat or decline slightly in 2025, suggesting that adverse economic conditions and heightened competitive pressures could further hinder revenue growth and impact the company's overall financial stability.

BFH has been analyzed by 12 analysts, with a consensus rating of Hold. 25% of analysts recommend a Strong Buy, 8% recommend Buy, 33% suggest Holding, 25% advise Selling, and 8% predict a Strong Sell.

This aggregate rating is based on analysts' research of Bread Financial Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Bread Financial Holdings Inc (BFH) Forecast

Analysts have given BFH a Hold based on their latest research and market trends.

According to 12 analysts, BFH has a Hold consensus rating as of Mar 17, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $75.67, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $75.67, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Bread Financial Holdings Inc (BFH)


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