Brunswick (BC) Stock Forecast & Price Target

Brunswick's financial outlook is bolstered by a slight increase in year-over-year revenue, with reported revenues of $1.45 billion, reflecting a growth of 0.2%. The propulsion segment has demonstrated notable strength, with sales increasing by 7.1% year-over-year, driven by robust orders from the U.S. market, and anticipated improvements in the boat segment's operating margin, projected to expand from 6.9% to 9.2% in 2026, further supports a favorable financial trajectory for the company.

Brunswick's outlook appears negative primarily due to a decline in key financial metrics, with total boat segment sales dropping 6.6% year-over-year to $405.6 million, reflecting cautious ordering patterns among dealers. The adjusted operating margin for the boat segment decreased by 290 basis points to 3.3%, exacerbated by the reinstatement of variable compensation and lower sales volumes. Overall, the consolidated adjusted operating margin also fell 380 basis points to 8.7%, influenced by decreased production levels and rising input costs attributed to tariffs, indicating significant operational challenges ahead.