Amazon

Direxion Daily AMZN Bull 1.5X Shares

AMZU provides 1.5x leveraged exposure, less fees and expenses, to the daily price movement for shares of Amazon stock.

AMZU provides 2x leveraged exposure, less fees and expenses, to the daily price movement for shares of Amazon stock.

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As consumers continue to wrestle with inflation, one of the ways Amazon could support its revenue generation is through retail media advertising. Data from a Barron's article noted that retail advertising revenue hit $80 billion globally in 2022 (excluding China).

Retail Media Advertising Could Grow Amazon Exponentially

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There appears to be no end in sight when it comes to big tech's layoffs. A recent Investor's Business Daily article noted that more layoffs could be ahead for the rest of 2023.

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The recent rally is an ideal bounce-back, especially for technology stocks like Amazon that had a forgettable 2022. Analysts like Amazon's long-term prospects, which could help set up traders for a bullish skew in 2023 when considering the stock.

Analysts Like Amazon Stock for the Long Haul

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The new year will be full of unknowns, especially with respect to a potential recession that could result from aggressive rate hikes. That said, one of the stocks with the potential to shine despite the economic headwinds is Amazon.

Amazon Could Potentially Shine in a 2023 Full of Unknowns

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It doesn't appear like inflation is stifling shoppers from heading online, particularly to Amazon. The online retailers recorded record shopping numbers over the Thanksgiving holiday in spite of the economic headwinds.

Amazon Hits Thanksgiving Shopping Record Despite Inflation

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The Nasdaq 100 is down about 9% for the past month, further propagating the tech rout that the stock market has been seeing the whole year.

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The month of September doesn't typically bode well for stocks, and with the added market uncertainty with rising inflation, it only increases the headwinds. For traders looking at comeback opportunities, however, Amazon might fit the bill.

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