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AMZN

Amazon (AMZN) Stock Forecast & Price Target

Amazon (AMZN) Analyst Ratings

Based on 45 analyst ratings
Buy
Strong Buy 47%
Buy 51%
Hold 2%
Sell 0%
Strong Sell 0%

Bulls say

Amazon.com is well-positioned for growth, particularly within its Amazon Web Services (AWS) segment, which is projected to achieve a year-over-year growth rate of 22% next quarter, supported by increased capacity and rising demand in artificial intelligence and core services. The AWS division has already surpassed a run rate of $130 billion and is expected to maintain a robust growth trajectory, potentially exceeding 20% in the coming years as capacity continues to expand. Additionally, the company's retail-related revenue, which constitutes the majority of its total revenue, alongside a solid international presence, positions Amazon favorably in the competitive landscape, enhancing its long-term financial outlook.

Bears say

Amazon.com faces several fundamental challenges that contribute to a negative outlook on its stock, including intensified competition in the eCommerce landscape, which risks market share erosion not only to online rivals but also to brick-and-mortar retailers that are increasingly adopting price-matching and free shipping policies. The company is also experiencing pressures from a weaker macroeconomic environment, ongoing substantial investment spending that could further compress overall margins, and inefficiencies in inventory management stemming from a higher volume of third-party product sales. Additionally, Amazon's continued commitment to long-term investments in new capabilities may prove fruitless, potentially leading to prolonged periods without a return and exacerbating its financial pressures.

Amazon (AMZN) has been analyzed by 45 analysts, with a consensus rating of Buy. 47% of analysts recommend a Strong Buy, 51% recommend Buy, 2% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Amazon and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Amazon (AMZN) Forecast

Analysts have given Amazon (AMZN) a Buy based on their latest research and market trends.

According to 45 analysts, Amazon (AMZN) has a Buy consensus rating as of Dec 24, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $287.36, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $287.36, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Amazon (AMZN)


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