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AMZN
Volume: 537.93K

Amazon (AMZN) Stock Forecast & Price Target

Amazon (AMZN) Analyst Ratings

Based on 44 analyst ratings
Buy
Strong Buy 48%
Buy 50%
Hold 2%
Sell 0%
Strong Sell 0%

Bulls say

Amazon.com has a robust revenue structure, with retail-related revenue comprising approximately 74% of total sales, underscoring the company's dominance as an online retailer and marketplace for third-party sellers. The anticipated growth in Amazon Web Services (AWS) is particularly promising, with projections indicating a year-over-year increase of 22% in the next quarter, attributed to rising demand for AI and core services, alongside significant capacity expansions. Furthermore, AWS's run rate of over $130 billion, combined with a projected continuation of 20% growth through 2027, reinforces a positive long-term outlook for Amazon's earnings potential.

Bears say

Amazon.com faces several risks that contribute to a negative outlook, particularly the potential for market share losses in a highly competitive eCommerce environment and against brick-and-mortar retailers that are increasingly offering price matching and free shipping. Additionally, ongoing investments in digital products and new capabilities may not yield the expected returns, thereby straining profit margins in the short term. Adverse macroeconomic conditions, inventory inefficiencies, and foreign exchange movements further exacerbate the financial pressures on the company, potentially impacting overall profitability and long-term growth.

Amazon (AMZN) has been analyzed by 44 analysts, with a consensus rating of Buy. 48% of analysts recommend a Strong Buy, 50% recommend Buy, 2% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Amazon and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Amazon (AMZN) Forecast

Analysts have given Amazon (AMZN) a Buy based on their latest research and market trends.

According to 44 analysts, Amazon (AMZN) has a Buy consensus rating as of Jan 12, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $287.64, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $287.64, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Amazon (AMZN)

Volume: 537.93K

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