adidas AG

adidas AG engages in the design, distribution, and marketing of athletic and sporting lifestyle products. It operates through the following geographical segments: EMEA, North America, Greater China, Asia-Pacific, Latin America, and Other Businesses. The Other Businesses segment includes the activities of the Y-3 label and other subordinated businesses. The company was founded by Adolf Dassler in 1920 and is headquartered in Herzogenaurach, Germany.

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Adidas AG has reported a near doubling of profits over the second quarter after sales of its core branded goods jumped. Operating profit increased 97% to €346 million (£307 million) during the period, aided by an 11% increase in currency-neutral sales, Adidas reported on Wednesday.

Adidas footwear sales help profits soar

Adidas said on Wednesday its second-quarter revenues in North America, excluding sales of the Yeezy line, rose from last year driven by growth in both wholesale and its own retail.

Adidas says Q2 sales excluding Yeezy rose in North America

The ad campaign for Adidas' new retro trainers, called the SL72s, was a nod to the 1972 Munich Olympics. That year's games are widely known for the terror attack that took place in Munich's Olympic village and resulted in the deaths of 11 Israeli athletes.

Bella Hadid 'shocked' at 'lack of sensitivity' in Adidas ad campaign linked to 1972 Munich Olympics

Bella Hadid has responded to the controversy surrounding her involvement in an Adidas campaign that was pulled following criticism.

Bella Hadid responds to Adidas shoe campaign controversy

NIKE

The Paris Olympic Games are almost here, and top brands like Nike NKE -1.95%decrease; red down pointing triangle and Adidas ADS 0.00%increase; green up pointing triangle are ready for airtime. So are the underdogs.

Nike and Adidas Don't Want to Share the Olympic Podium

Adidas has apologised to Bella Hadid after the supermodel was removed from a shoe campaign that was in reference to an Olympics at which Israeli athletes were killed by pro-Palestinian terrorists.

Adidas says sorry to Bella Hadid over shoe campaign row

Adidas has outperformed Nike and Puma in stock price performance, with a 28% return year-to-date. Adidas reported a revenue decrease in 2023 but is projected to see growth in 2024 and 2025, with a strong Q2 performance. Buy Rating: Considering its growth prospects, strong financial data, and resilience against market fluctuations, Adidas stock is recommended with a buy rating.

adidas: Strong Fundamentals Make It Compelling For Long Term

I assign a Hold rating to adidas after assessing its financial performance and valuations. ADDYY's second quarter sales and operating margin were better than what the market had anticipated. But the stock is trading at demanding valuations, which have factored in the company's good Q2 results.

adidas: Positive Results And Favorable Guidance Are Priced In

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Tactical investors may want to keep an eye on these sports-related stocks as the countdown to the Paris Olympics begins.

Paris Olympics: 5 Sports-Related Stocks Going for Gold

Athletic wear giant Adidas and fashion house Thom Browne resumed their legal battle on Wednesday, with London's High Court hearing the latest round of a global dispute focused on their competing striped trademarks.

Adidas and Thom Browne fight in UK court over striped trademarks

Adidas shares climbed on Wednesday after the sportswear maker lifted guidance, a reprieve in the world of retail, where a steady stream of downbeat news has been dogging the sector lately.

Adidas lifts guidance and shares climb, partly thanks to the hottest shoes in Paris

Adidas AG has emerged from its calamitous collaboration with controversial musician Kanye West to raise its full-year sales guidance after posting its first annual loss since 1992 earlier this year. The German sportswear giant had a long-running sneaker collaboration with West, aka Yeezy, which became an own goal in the wake of a raft of antisemitic statements by the rapper.

Adidas puts Yeezy debacle to bed, increases full-year sales guidance

Adidas shares jumped as much as 5% on Wednesday, hitting their highest in over two years, after the German sportswear company hiked its full-year guidance for the second time this year, having beaten expectations with its second-quarter results on Tuesday.

Adidas jumps 5% after second outlook hike, strong Q2

Shares in Adidas rose on Wednesday after the company announced it would hike its full year 2024 earnings guidance. Preliminary second quarter earnings came in better than expected, the German sportswear company said late on Tuesday.

Adidas shares rise 5% after hiking 2024 guidance

German sportswear maker Adidas is increasing its full-year earnings guidance after better than expected second-quarter earnings, it said on Tuesday.

Adidas increases 2024 earnings guidance after second-quarter beat

CALGARY, Alberta, July 11, 2024 (GLOBE NEWSWIRE) -- Sportsman Logistics Inc. is pleased to announce a significant milestone in its strategic expansion into the summer sports market. The company has secured the exclusive rights to distribute Adidas Pickleball and Padel racquets, bags, and accessories in Alberta.

Sportsman Logistics Secures Exclusive Alberta Rights for Adidas Pickleball and Padel Equipment

The success of Adidas' low-rise multi-coloured Samba and Gazelle sneakers, along with weaker sales at rival Nike, should help the German sportswear brand deliver strong second-quarter sales and its biggest profit margin in three years.

Adidas set to benefit as Nike struggles

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Elevated costs due to commodity cost inflation and continued reinvestments have been hurting the Shoes and Retail Apparel industry. However, product innovation, robust demand trends and digital investments should aid companies like ADDYY, SKX, CAL and WWW.

4 Steady Shoes & Retail Apparel Stocks in a Troubled Industry

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With the European Cup underway, it might be worth considering how sports play a role in the broader perception of companies. Some companies, despite being relatively unknown, pour significant sums of money into marketing during major sporting events.

Kick Off the European Cup With These 3 Hot Sports Stocks

Adidas shares dropped on Monday, following reports the sportswear seller has launched an investigation into claims made by a whistleblower that senior staff in its Chinese business are involved in a multimillion-euro bribery scandal.

Adidas's stock drops as sportswear seller investigates Chinese bribery scandal

Adidas AG shares have fallen 4% after the German sportswear group said it was investigating allegations of corruption in China after receiving a letter from an anonymous whistleblower. The anonymous whistleblower letter, which briefly appeared on a Chinese social media platform, the Financial Times reported at the weekend, claims to have been written by “employees from Adidas China”.

Adidas falls on China corruption investigation

Adidas shares dropped 4% on Monday after the German sportswear brand said it was investigating allegations of corruption in China after receiving an anonymous letter.

Adidas shares fall on investigation into China corruption allegation

Adidas is apparently looking to bring lower-cost shoe models to the market. The move, which applies to Samba and other shoes, was announced Thursday by the sportswear company.

Adidas to bring lower-cost Samba, other shoe models to market

A majority of Adidas shareholders backed the re-election of chairman Thomas Rabe at the company's annual general meeting on Thursday, securing his role for a fifth year, with the German sportswear brand set to appoint a successor in 2025.

Adidas chairman Thomas Rabe re-elected until 2025

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Morgan Stanley (NYSE: MS ) is a big name on Wall Street, and many of its analysts are truly at the top of their game. While I wouldn't blindly follow Morgan Stanley analysts, I do think they're worth listening to whenever they update their notes or ratings.

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