adidas AG

adidas AG engages in the design, distribution, and marketing of athletic and sporting lifestyle products. It operates through the following geographical segments: EMEA, North America, Greater China, Asia-Pacific, Latin America, and Other Businesses. The Other Businesses segment includes the activities of the Y-3 label and other subordinated businesses. The company was founded by Adolf Dassler in 1920 and is headquartered in Herzogenaurach, Germany.

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Adidas now expects its currency-neutral revenue to grow at a low-single-digit rate in 2022, down from a previously forecast mid-single-digit rate. It expects an operating margin of around 2.5% rather than 4%.

Adidas slashes 2022 outlook after Kanye West split

The German sporting-goods company lowered its outlook for the fourth time this year with the latest revision coming after last month's end to the lucrative Yeezy collaboration.

Adidas Slashes Profit Outlook Again Following Break With Kanye West

Adidas on Wednesday cut its full-year guidance on the back of the German sportswear giant's termination of its partnership with Kanye West's Yeezy brand.

Adidas warns of big earnings hit after ending Ye partnership

Adidas again cut revenue and earnings guidance for the year to account for the end of its Yeezy label partnership with designer Kanye West, but said it expects a recovery next year amid a cost-savings program.

Adidas cuts 2022 outlook after Yeezy partnership ends

Adidas has appointed the head of Puma to succeed outgoing CEO Kasper Rorsted, betting on his ability to replicate its crosstown rival's comeback.

Adidas scoops up CEO who turned around rival Puma

Puma's new CEO Arne Freundt takes reins immediately as incumbent moves to Adidas top job

Adidas said over the summer that its chief executive would be stepping down following a string of disappointing results and cuts to financial expectations.

Adidas Appoints Puma Boss Bjørn Gulden as New CEO

The sportswear company seems to have found its next CEO.

Why Adidas Stock Skyrocketed Today

Adidas could snap up the boss of crosstown rival Puma to succeed outgoing CEO Kasper Rorsted.

Puma's outgoing CEO could lead rival Adidas next

Okabashi, an Adidas manufacturing partner and family-owned footwear company in Buford, Georgia, has laid off 142 employees as a result of Adidas ending its partnership with Ye, formerly known as Kanye West.

Georgia shoe manufacturer lays off most of workforce after Adidas stops Yeezy production

The move comes during the aftermath of Adidas' decision to end its business relationship with the artist formerly known as Kanye West.

Puma CEO Bjorn Gulden in talks to succeed Kasper Rorsted as chief of Adidas

adidas is down nearly 70% from all-time highs after facing softer demand and ending its partnership with celebrity Kanye West. While adidas doesn't disclose its Yeezy sales, some estimates say it could be as high as 9% of total sales.

adidas: Yeezy Drama Offers Long-Term Opportunity

Outgoing Puma chief executive Bjorn Gulden is set to become the new head of the German sportswear maker's competitor Adidas at the end of the year, Germany's manager magazin reported on Friday, citing company sources.

Puma CEO Gulden to become new Adidas CEO - manager magazin

When brands cut ties with a celebrity, there is a financial cost for both parties. Here's how Kanye's rants have hurt his sponsors in the market.

Adidas Stock: How Did Kanye's Antisemitic Rants Hurt His Sponsors?

Rapper Kanye West's fashion line of mostly sneakers generated significant earnings and fat margins at Adidas. Replacing it won't be easy.

Adidas Bails From Yeezy. Why That Packs a Punch.

Gap Inc

Earlier this week Adidas ended its partnership with rapper and fashion designer Ye (who previously went by Kanye West). Its decision came around the same time that a flurry of other companies also cut ties with the artist — but weeks after Ye began making offensive remarks.

What took Adidas, Gap and other businesses so long to dump Kanye West?

Kanye West's Yeezy sneakers are flooding the resale market as many collectors unload the footwear in the wake of Adidas' decision to stop selling the brand after the rapper's anti-Semitic rants.

Yeezy sneakers flood resale market after Adidas drops Kanye West over anti-Semitic outburst

Adidas and other partners have ended relationships with Kanye West, now known as Ye, and his Yeezy brand. But by canceling him, his fans may cancel those brands.

Where Do Adidas And Kanye West Go From Here?

"When it starts to get crazy, then run away," Kanye West once sang. Adidas followed his advice.

Analysis: The eyebrow raising line in the Adidas Yeezy announcement

adidas AG (OTCQX:ADDYY) has "too many fires" to put out, said RBC Capital Markets, which downgraded its rating on the sportswear group a day it terminated its partnership with Kanye West. The rating was cut to 'sector perform' from 'outperform' before and its target price was slashed to €100 from €150.

Adidas has 'too many fires to put out'; stock downgraded by RBC

Investors are getting another reminder of the risk of teaming up with volatile influencers. The post Kanye West's Yeezy Makes Investors Queasy appeared first on Investor's Business Daily.

Kanye West's Yeezy Makes Investors Queasy

Baird estimates that Yeezy generated $1.7 billion in annual revenues for Adidas – or 8% of its total sales in 2021.

Adidas expects to lose $246 million in profit this year after cutting ties with Kanye West

The German footwear giant suggested it would reassign Yeezy employees to other areas of the business.

Adidas Implements Hiring Freeze, But No Layoffs, Amid Split With Kanye

While it's become less lucrative to resell Yeezy sneakers online in recent years, some sneakerheads are betting his breakup with Adidas will change that.

Sneaker Resellers See Dollar Signs In Kanye's Split With Adidas

Fashion house Balenciaga​ and talent agency CAA reportedly end their relationships with the musician as well.

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