Survey: 3,000+ Investors Share Where & Why They Invest

Trends in financial literacy

1. Do you talk about investing with your friends?
Percentage among people who invest
- Yes
- No
All
- 56.0%
- 44.0%
- Yes
- No
By gender
Men
- 58.4%
- 41.6%
- Yes
- No
Women
- 50.5%
- 49.5%
- Yes
- No
By age
18-29
- 63.6%
- 36.4%
- Yes
- No
30-41
- 57.8%
- 42.2%
- Yes
- No
42-53
- 47.9%
- 52.1%
- Yes
- No
54-65
- 42.6%
- 57.4%
- Yes
- No
66+
- 37.7%
- 62.3%
- Yes
- No
080%
2. What is your primary source for conversations about investing?
Percentage among people who talk about investing with others
- All
- Men
- Women
Friends
- 36.8%
- 38.7%
- 32.4%
- All
- Men
- Women
Community /
Forum
- 26.3%
- 27.9%
- 22.6%
- All
- Men
- Women
Family
- 21.3%
- 18.6%
- 29.2%
- All
- Men
- Women
Coach /
Advisor
- 15.2%
- 14.9%
- 15.8%
- All
- Men
- Women
040%
3. How old were you when you first learned the basics of investing?
- All
- Men
- Women
> 30
- 23.6%
- 21.8%
- 27.9%
- All
- Men
- Women
21-30
- 37.7%
- 37.1%
- 39.2%
- All
- Men
- Women
11-20
- 34.2%
- 36.7%
- 28.4%
- All
- Men
- Women
< 10
- 4.5%
- 4.5%
- 4.4%
- All
- Men
- Women
040%
4. Where did you first learn the basics of investing?
- All
- Men
- Women
Self-taught
- 54.5%
- 57.9%
- 46.4%
- All
- Men
- Women
Middle or high
school class
- 11.9%
- 12.4%
- 10.8%
- All
- Men
- Women
Someone or
something else
- 9.0%
- 5.9%
- 15.8%
- All
- Men
- Women
Friends
- 7.4%
- 6.9%
- 8.7%
- All
- Men
- Women
College course
- 6.5%
- 7.0%
- 5.7%
- All
- Men
- Women
Father
- 6.1%
- 6.3%
- 5.9%
- All
- Men
- Women
Professional
advisor
- 2.3%
- 2.1%
- 3.0%
- All
- Men
- Women
Mother
- 2.3%
- 1.5%
- 3.7%
- All
- Men
- Women
060%
5. What is the biggest impediment when it comes to building your financial literacy?
- All
- Men
- Women
Can't afford professional
training or resources
- 28.3%
- 28.8%
- 27.3%
- All
- Men
- Women
Unsure where to go for
information or advice
- 27.4%
- 25.5%
- 31.6%
- All
- Men
- Women
Don't have the time
to self-educate
- 17.3%
- 18.5%
- 14.8%
- All
- Men
- Women
Concepts feel too
inaccessible
- 14.3%
- 14.1%
- 14.7%
- All
- Men
- Women
Don't feel comfortable discussing
financial matters with others
- 12.7%
- 13.1%
- 11.6%
- All
- Men
- Women
040%

Trends in investment attitudes and behaviors

6. Which factors are important to you when choosing a financial services product?
- All
Security
- 72.4%
- All
Price
- 45.8%
- All
Convenience
- 42.2%
- All
Customer Support
- 39.0%
- All
Usability
- 28.2%
- All
Brand
- 13.3%
- All
080%
7. Which factors do you consider when making an investment decision?
Percentage among those who invest
- All
- Men
- Women
By gender
Financials
- 81.7%
- 82.3%
- 80.4%
- All
- Men
- Women
Product
- 64.1%
- 64.8%
- 62.0%
- All
- Men
- Women
Trend /
Sector
- 48.9%
- 49.0%
- 48.0%
- All
- Men
- Women
Brand /
Mission
- 28.4%
- 25.3%
- 34.7%
- All
- Men
- Women
Leadership
- 26.8%
- 28.4%
- 23.3%
- All
- Men
- Women
0100%

By age
- All
- 18 to 29
- 31 to 41
- 42 to 53
- 54 to 65
- 66+
Financials
- 81.7%
- 55.5%
- 81.1%
- 84.1%
- 86.7%
- 80.6%
- All
- 18 to 29
- 31 to 41
- 42 to 53
- 54 to 65
- 66+
Product
- 64.1%
- 65.0%
- 64.8%
- 61.5%
- 63.3%
- 70.1%
- All
- 18 to 29
- 31 to 41
- 42 to 53
- 54 to 65
- 66+
Trend /
Sector
- 48.9%
- 53.1%
- 49.8%
- 45.0%
- 41.6%
- 38.8%
- All
- 18 to 29
- 31 to 41
- 42 to 53
- 54 to 65
- 66+
Brand /
Mission
- 28.4%
- 30.0%
- 28.4%
- 26.7%
- 27.9%
- 22.4%
- All
- 18 to 29
- 31 to 41
- 42 to 53
- 54 to 65
- 66+
Leadership
- 26.8%
- 28.9%
- 27.2%
- 24.3%
- 38.1%
- 34.3%
- All
- 18 to 29
- 31 to 41
- 42 to 53
- 54 to 65
- 66+
0100%
8. How would you rate your own financial literacy?
(5 = Excellent, 1 = Poor)
- All
- Men
- Women
5
- 6.0%
- 6.8%
- 4.1%
- All
- Men
- Women
4
- 22.4%
- 24.7%
- 17.3%
- All
- Men
- Women
3
- 45.4%
- 45.9%
- 44.5%
- All
- Men
- Women
2
- 18.3%
- 16.3%
- 22.6%
- All
- Men
- Women
1
- 7.9%
- 6.3%
- 15.5%
- All
- Men
- Women
050%
9. How would you describe your overall investment approach?
Percentage among those who invest
- All
- Men
- Women
Long-term, value investor
- 39.6%
- 38.6%
- 42.1%
- All
- Men
- Women
Mostly long-term,
but do some trading
- 34.5%
- 34.2%
- 34.7%
- All
- Men
- Women
Short-term trader
- 14.0%
- 14.5%
- 12.9%
- All
- Men
- Women
Mostly trading, but have
some long-term investments
- 11.9%
- 12.7%
- 10.3%
- All
- Men
- Women
040%
10. Where do you invest?
Percentage among those who invest
- All
- Men
- Women
Brokerage accounts
- 85.7%
- 87.6%
- 81.1%
- All
- Men
- Women
Retirement accounts
- 57.0%
- 57.8%
- 55.0%
- All
- Men
- Women
Cryptocurrency
- 24.7%
- 29.3%
- 14.2%
- All
- Men
- Women
Real estate
- 20.6%
- 22.5%
- 16.4%
- All
- Men
- Women
Other alternative assets
(e.g. fine art)
- 13.6%
- 14.8%
- 10.9%
- All
- Men
- Women
0100%
11. How has recent market volatility impacted your overall investment outlook?
- All
- Men
- Women
By gender
Makes me more optimistic
- 46.3%
- 48.5%
- 41.2%
- All
- Men
- Women
Makes me more pessimistic
- 19.1%
- 18.6%
- 19.9%
- All
- Men
- Women
No change
- 34.6%
- 32.9%
- 38.9%
- All
- Men
- Women
By age
- All
- 18 to 29
- 30 to 41
- 42 to 53
- 54 to 65
- 66+
Makes me more optimistic
- 46.3%
- 51.0%
- 47.4%
- 42.6%
- 37.7%
- 23.2%
- All
- 18 to 29
- 30 to 41
- 42 to 53
- 54 to 65
- 66+
Makes me more pessimistic
- 19.1%
- 17.8%
- 19.7%
- 17.1%
- 26.2%
- 17.4%
- All
- 18 to 29
- 30 to 41
- 42 to 53
- 54 to 65
- 66+
No change
- 34.6%
- 31.2%
- 32.9%
- 40.3%
- 36.1%
- 59.4%
- All
- 18 to 29
- 30 to 41
- 42 to 53
- 54 to 65
- 66+
060%

Trends in financial literacy

Trends in investment attitudes and behaviors

Trends in financial literacy

Trends in investment attitudes and behaviors

1. Do you talk about investing with your friends?

Percentage among people who invest

2. What is your primary source for conversations about investing?

Percentage among people who talk about investing with others

3. How old were you when you first learned the basics of investing?

4. Where did you first learn the basics of investing?

5. What is the biggest impediment when it comes to building your financial literacy?

6. Which factors are important to you when choosing a financial services product?

7. Which factors do you consider when making an investment decision?

Percentage among those who invest

8. How would you rate your own financial literacy?

(5 = Excellent, 1 = Poor)

9. How would you describe your overall investment approach?

Percentage among those who invest

10. Where do you invest?

Percentage among those who invest

11. How has recent market volatility impacted your overall investment outlook?

The Social Investing App Invest in goodcompany

Build your financial literacy or share your experience. Public makes the stock market social, so you can tap into the collective wisdom of a community of investors.

The Social Investing App
Invest in good
company

Build your financial literacy or share your experience.
Public makes the stock market social, so you can tap into the collective wisdom of a community of investors.