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What is the Basic Attention Token? Basic Attention Token (BAT) – the Native utility token of the Brave browser. BAT is an Ethereum token. Its purpose is to provide a better solution to digital advertising using a blockchain model. -Traditional advertising focuses on tracking / collecting users’ online data and then selling it to the highest bidder. ex. $FB and $GOOG Have you ever looked up an item, and then received ads for that item throughout your browsing experience? I have a personal example of this. My wife is currently pregnant, and we were talking about which stroller to buy (Just Talking!). Now this entire week, every time I go online or watch Youtube I get the same stroller ad. Creepy... -This is the work of $FB Pixel. An API installed on a website that saves users data for future advertising purposes. Basic Attention Token Developers offer a different approach. They measure attention on the browser itself by tracking users’ attention and engagement on active tabs in real time. They don’t send it back to a centralized server. This gives the browser an idea of which ads to show depending on time spent on specific content. -BAT is a Token that advertisers buy to pay for users’ attention. How does BAT work? It runs with the Ethereum blockchain and Brave web browser to facilitate transactions between users, content creators, and advertisers. When content creators make a post, advertisers offer BAT for ad space on that content. Afterwards they will reach an agreement based on the attention score obtained by measuring users’ engagement. This not only improves ads but also improves speed, privacy, and security of the browser. Brave also gives users an option to opt out of ads. Although you can choose to view ads to receive rewards (BAT) through the Brave rewards program. With this model, users only see ads that they are interested in and they get paid for it, advertisers only pay for users that are interested in their ads. Another benefit of using Basic Attention Token and the Brave web browser is the blockchain technology which ensures that users, advertisers, and creators don’t need to depend on external servers. The platform matches ads locally on the machine while offering constant content flow, and faster download speeds. ex. Someone could hack your google account to see where you’ve been recently, but they can’t do that with Brave’s Basic Attention Token model. Basic Attention Tokenomics BAT currently trades for $0.97 USD with a Market Cap of $1.45 billion USD. The project’s ICO first launched in May 2017. At the time, 1 ETH = 6400 BAT ($7.8 million ETH = 1 billion BAT), $200 million went to the development fund, and $300 million went to the user growth pool. What are some factors that may positively affect BAT’s price? -BAT has a finite amount, so as the demand increases so to should the price. (1.5 billion BAT) - BAT is supported by the Brave web browser which currently has over 25 million users and 1 million creators. With the solution that the browser offers, we will see a larger adoption in the future. - Many advertisers prefer Brave’s approach, meaning that browsers advertising partners will continue to grow as the platform expands, increasing ad revenue converted to BAT. Source https://brave.com/ Do you want to earn passive income from your Basic Attention Token? Check out Gemini Earn, where you could be earning 3.49%! *rates may change* Have you seen the Gemini app? Try it using my code and we'll each get $10 USD of Bitcoin. - https://gemini.com/share/6nayqkrfe - #unbankyourself Not financial advice. DYOR. DCA. BTD. HODL. #crypto #cryptocurrency #cryptocurrencies #cryptoaddict #cryptoalert #cryptobeliever #bitcoin #ethereum #cardano #public #publiccommunity #longterm #growth #learningtoinvest #feedyourbrain #learning #learningaboutcrypto #possibilities #newinvestor #tech #technology #dyor #dca #btd #hodl #passiveincome #passiveinvestor . . .
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