The screen grab below is from an article in the NY Times who just broke the news that essentially th

• 10/13/21

The screen grab below is from an article in the NY Times who just broke the news that essentially the FDA just declared E-Cigs as treatment for nicotine addiction. This only applies to 3 products from Vuse, an E-Cig manufacturer owned by tobacco industry giant RJ Reynolds. As someone who has been invested in $ACHV for over a year I feel it is my responsibility to alert you as to why this could, COULD be potentially devastating news for the product they're currently in late phase 3 trials on. 1) What Achieve is seeking Their current FDA trial is centered on relieving the symptoms of nicotine withdrawal in cigarette smokers. They obtained a grant to launch a separate trial for nicotine withdrawal from vaping which hasn't started yet. If you will carefully pay attention to that screenshot you will notice that the FDA has already spoken and planned for reducing nicotine in cigarettes to non-advictive levels. The Biden administration earlier this year also spoke of banning menthol cigarettes and taking action to reduce nicotine in the remaining "legal" cigarettes. It shouldn't be hard to see that if they do this then they render any product that would aid in nicotine withdrawal useless. 2) Chantix voluntarily recalled Earlier this year the discovery that Chantix contain chemicals which were found to cause cancer caused Pfizer to eventually pull Chantix. This left a gap in the market with no FDA approved smoking cessation product. Initially this seemed very good for Achieve in that it removed the only competition. Something I hadn't considered then but now see is that it left the Biden administration unable to act due to there being no product on the market to help people quit if they took action against cigarettes. **The following is opinion and separate from the analysis** I personally believe that the FDA has been steered into this declaration. They're now saying E-Cigs are so good at helping people quit smoking that they're actually worth the risk to teenagers. That's literally written in their statement. This also makes something else make sense to me. The CEO of RJ Reynolds has been engaged in an advertising blitz to "have a smoke free America." As he is CEO of one of the largest tobacco companies on Earth that seemed a little odd. With this decision basically protecting 3 Vuse products from being taken off the market it now makes a little more sense. I believe the CEO knew action was inevitable and worked to find some way to keep his company afloat. He became adamantly anti smoking because now even the FDA says smoking and vaping are not the same thing. They're now protected from any executive action leading me to believe that within DAYS the Biden administration will announce action against cigarettes including a ban on menthol cigarettes and a mandatory reduction in the nicotine content of the remaining cigarettes. This has immediately made achieve an extremely risky investment. The cigarette leg of the trial is useless if there's no nicotine to treat and the vaping leg is useless because E-Cigs are now medicine and you don't see a whole lot of medicines being developed to treat medicines. So what am I going to do? I'm heavily invested in $ACHV and have been for over a year. Personally I need to see the market reaction tomorrow. Probably won't know during premarket due to typically low volume but on open I expect a strong reaction one way or another. Part of me hopes I'm overreacting to this news but I'll enclose the announcement and you tell me. Do you see this as good or bad for the product being developed by Achieve Life Sciences? F.D.A. Authorizes E-Cigarettes to Stay on U.S. Market for the First Time https://nyti.ms/3AAYVE0 ////// #tcardizzle #achieve /// You can be sure we'll be talking about this on the Discord https://discord.gg/emntYaQkDu

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