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Aaron avatar
Quick late-night stock post. Here's why I'm so bearish on $CLX and I think that the real downside wasn't/is not factored in their current price. As a regular consumer and as someone like most of us who went through #covid19 we did everything in our power to be preparing for being locked down and having all the necessary tools to be protected, like most of us right after buying out the local supermarket from there entire stock of toilet paper (read this with a little bit of Sarcasm) and other essential items like semiconductors (will maybe get back to this on a different day) the number one item for most people was Clorox wipes so why am I still very bearish if everyone was buying them in mass? Well here comes in my storage space and my 5 closed bottles of Clorox wipes. Well did I just say 5 bottles? well, I didn't count but it's probably in that ballpark. Didn't Clorox already make the money so they should be good? As a personality who consumes news on a daily basis like most people, fall into this so-called high demand low stock trend, and yes I did stock up on essential items, well to be exact I stocked up before there were any 1 per customer limit, so technically I still purchased these on a very cheap cost per average, (I remember my local Shoprite having them on sale) and it doesn't look I'll be buying any bleach wipes anytime soon. And I'm almost certain that I'm not the only one who's in the same boat as I am. And when Clorex invested at their peak millions of dollars to add more production lines they were going off the same estimate as the media and some like-minded organizations and like most people it turned out that their estimation wasn't true. And especially if you're taking into consideration that they reported then that it will be taking over a year for them to be able to fully take advantage of the new production lines, so this brings us to today's date. People like me who used to be buying their wipes before covid on a non-monthly basis won't be their target audience, and obviously, the demand is nowhere near how it was then. Now add inflation to their current mass (I'll let you come to your conclusions). So is their stock worth their current price point? (I'll let you come to your conclusion on this again) I'm not saying that because I'm stuck with my own paranoia mistake so everyone must be as well. However add their big investment (talking in the millions) for an item that the demand is almost none existing compared to 1 or 2 years ago at its peak, raising inflation, and that the average consumer doesn't spend any more like right after the free money and that some ideal targeted consumer has some leftover supplies, in my humble opinion this company won't be on my investment strategy stocks anytime too soon. From an investor who's trying to figure out what to do after yesterday's mistakes.
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