Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Wearables, Home and Accessories

Services

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Earnings data Q2 2025

Earnings data Q3 2025

Earnings data Q4 2025

Earnings data Q1 2026

Earnings data Q2 2026

Earnings data Q3 2026

Earnings data Q4 2026

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Apple posts record Q1 earnings, Services shine amid growth

Apple delivered strong financial performance in Q1 2025, driven by record revenues, robust product sales, and growth in Services.
The company's strategic strengths in Services, content offerings, and retail presence position it well for future growth.
While facing challenges such as economic uncertainties and regulatory issues, Apple has opportunities to innovate, expand globally, and drive revenue through new products and services.

Apple reports $95.4B in Q2 revenue, services hit record high

Apple's Q2 2025 earnings reflect a mix of growth and challenges across its product segments, with services revenue hitting a new high. The company's strategic investments in the U.S. and focus on AI advancements position it well for future growth. However, challenges related to tariffs and legal issues require careful management.

Apple reports record Q3 revenue, services growth, faces tariff challenges

Apple's Q3 2025 earnings call highlighted record revenue and EPS, driven by strong performances in iPhone, Mac, and services segments, despite challenges in the iPad segment. The company showcased resilience in monetizing its ecosystem through services and demonstrated growth potential in wearables and accessories. While facing tariff-related costs and iPad revenue decline, Apple's strategic partnerships and content successes position it well for future growth and market expansion.

Apple posts record Q4 revenue, eyes growth in services and innovation

Apple's Q4 performance reflects strong revenue growth, particularly in services and iPhone segments, despite challenges in iPad and Wearables revenue. The company's profitability and cash flow remain robust, supported by a favorable gross margin and operational efficiency. Looking ahead, Apple aims for continued revenue growth, emphasizing innovation, market expansion, and operational excellence. Investors can be optimistic about Apple's financial health, strategic direction, and potential for sustained growth in the upcoming quarters.

Apple achieves record revenue in Q1 2026, focuses on innovation

Apple's Q1 2026 earnings reflect exceptional performance, marked by record revenue, strong iPhone sales, and growth in service revenue. While the company faces challenges in sustaining high growth rates and balancing innovation with privacy concerns, strategic collaborations and a focus on American innovation are key strengths. Opportunities lie in expanding service offerings, exploring new markets for AI advancements, and investing in R&D for future growth and differentiation.

Apple posts record Q2 revenue, faces margin pressure amid growth

Apple's Q2 2026 earnings reflect robust financial performance, driven by strong iPhone and services revenue, while also facing challenges in managing operating expenses and sustaining growth across all product categories. The company's strategic focus on shareholder value through share repurchases and dividend increases underscores its commitment to long-term sustainability and profitability. With opportunities in wearables, services, and emerging markets, Apple is poised to capitalize on its strengths and navigate challenges to maintain its position as a leading tech giant.

Apple reports record Q3 revenue, highlights innovation and growth opportunities

Apple's Q3 2026 earnings reflect a solid performance driven by revenue growth across key product segments and regions. The company's strategic focus on innovation, privacy, and customer experience underscores its competitive strengths. While facing challenges in a competitive market, Apple has opportunities to drive growth through service expansion and technological advancements.