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Basic Attention Token

Basic Attention Token, or BAT, is the token that powers a new blockchain-based digital advertising platform designed to fairly reward users for their attention, while providing advertisers with a better return on their ad spend.
This experience is delivered through the Brave Browser, where users can watch privacy-preserving adverts and receive BAT rewards for doing so. On the other hand, advertisers can deliver targeted ads to maximize engagement and cut down losses due to ad fraud and abuse.

Basic Attention Token (BAT) is a digital advertising token that operates on the Ethereum blockchain. 

 It seeks to establish a new system for digital advertising where users, advertisers, and publishers are compensated for their participation.

BAT is the unit of exchange in this advertising ecosystem, with the intention of fairly rewarding users for their attention while providing advertisers with a more efficient return on their ad spend. 

This experience is facilitated through the Brave Browser, where users can view privacy-preserving adverts and may receive BAT tokens as compensation for doing so. Advertisers, in turn, can deliver targeted ads to maximize engagement and reduce losses due to ad fraud and abuse.