Design Matters

An introduction to our brand identity.

GrowthGrowthGrowth
CommunicationCommunicationCommunication
Letter PLetter PLetter P

Simplicity and warmth meets momentum and progress.

App Icon
Social Media
Cards
Product / Websites

Colors

Public Blue

Hex #0000FF
RBG 0 0 255
CMYK 100 100 0 0

White

Hex #FFFFFF
RBG 255 255 255
CMYK 0 0 0 0

Off-White

Hex #F6F8FA
RBG 246 248 250
CMYK 2 1 0 2

Base

Center 15%
Outer Edge 0%

Middle layer

Top left 60%
Outer Edge 0%

Top layer

Bottom left 60%
Outer Edge 0%

Multiple colors

Infinite happiness.

Frosted glass and gradients make us happy.

Font family

Our brand font is Graphik. Like us, it's clear, simple, and looks great everywhere.

Graphik Medium Graphik Regular
A A
a a
Card 01
Card 02
Card 03
Card 04

Photography

We’re a people-first brand.

Riana
Investor in Peloton,
Vimeo and Stitch Fix.

Tobias
Hims, GameStop
and Roblox.

Bringing our community into focus.

Bringing our community into focus.

Product Design Principles

Talk like people.

We’re modern, not young.

Simple explains itself.

Everyone’s an
Investor.

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Not investment advice